Whiskey (Whisky) in Italy to 2014 (Spirits)

This databook provides key data and information on the Whiskey (Whisky) in Italy (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The whisk(e)y category was valued at €480.2m ($703.4m) in 2009, representing a negative CAGR of 2% since 2004. *By the end of 2014, the whisk(e)y category will be worth €453.1m ($663.8m), with an expected negative CAGR of 1.2% between 2009 and 2014. *The whisk(e)y market volume totaled 15.2 million liters in 2009, representing a negative CAGR of 3.1% since 2004. *By the end of 2014, the whisk(e)y market will total 13.5 million liters, with an expected negative CAGR of 2.3% between 2009 and 2014. *The whisk(e)y market was led by Scotch whisky (representing 71% of the total value) followed by American whiskey and other whisk(e)y, with a 14.8% and 9.4% market share, respectively. Irish whiskey and Canadian whiskey constitute the remaining segments with a 2.6% and 2.2% market share, respectively. *Diageo plc is the market leader with a 19.1% share of the market. Whiskey (Whisky) in Italy (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: whisk(e)y

Chapter 2 Definition

Chapter 3 Category Analysis: Whisk(e)y
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Whisk(e)y, Italy, value by segment (€m), 2004-14
Figure 2: Whisk(e)y, Italy, category growth comparison, by value, 2004-14
Figure 3: Whisk(e)y, Italy, volume by segment (liters, million), 2004-14
Figure 4: Whisk(e)y, Italy, category growth comparison, by volume, 2004-14
Figure 5: Whisk(e)y, Italy, company share by volume (%), 2008-09
Figure 6: Whisk(e)y, Italy, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, Italy, value by segment (€m), 2004-09
Table 4: Whisk(e)y, Italy, value forecast by segment (€m), 2009-14
Table 5: Whisk(e)y, Italy, value by segment ($m), 2004-09
Table 6: Whisk(e)y, Italy, value forecast by segment ($m), 2009-14
Table 7: Whisk(e)y, Italy, volume by segment (liters, million), 2004-09
Table 8: Whisk(e)y, Italy, volume forecast by segment (liters, million), 2009-14
Table 9: Whisk(e)y, Italy, brand share by volume (%), 2008-09
Table 10: Whisk(e)y, Italy, volume by brand (liters, million), 2008-09
Table 11: Whisk(e)y, Italy, company share by volume (%), 2008-09
Table 12: Whisk(e)y, Italy, volume by company (liters, million), 2008-09
Table 13: Whisk(e)y, Italy, distribution channels by volume (%), 2008-09
Table 14: Whisk(e)y, Italy, volume by distribution channel (liters, million), 2008-09
Table 15: Whisk(e)y, Italy, expenditure per capita (€), 2004-09
Table 16: Whisk(e)y, Italy, forecast expenditure per capita (€), 2009-14
Table 17: Whisk(e)y, Italy, expenditure per capita ($), 2004-09
Table 18: Whisk(e)y, Italy, forecast expenditure per capita ($), 2009-14
Table 19: Whisk(e)y, Italy, consumption per capita (liters), 2004-09
Table 20: Whisk(e)y, Italy, forecast consumption per capita (liters), 2009-14
Table 21: Italy population, by age group, 2004-09 (millions)
Table 22: Italy population forecast, by age group, 2009-14 (millions)
Table 23: Italy population, by gender, 2004-09 (millions)
Table 24: Italy population forecast, by gender, 2009-14 (millions)
Table 25: Italy nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Italy nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Italy real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Italy real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Italy real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Italy consumer price index, 2004-09 (2000=100)
Table 32: Italy consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Whiskies (in Spirits)

By market: Italy (in Europe)