Whiskey in Portugal to 2016: Databook

Synopsis
• Overview of the Whiskey category in Portugal
• Analysis on consumption of the Whiskey category in Portugal, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Whiskey category in Portugal
• Historic and forecast consumption value of the Whiskey category in Portugal by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Whiskey category in Portugal. It provides detailed historic and forecast consumption volume and values, at channel level. "Whiskey in Portugal to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Whiskey category in Portugal

Scope
• Overview of the Whiskey category in Portugal
• Analysis on consumption of the Whiskey category in Portugal, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Whiskey category in Portugal
• Historic and forecast consumption value of the Whiskey category in Portugal by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Whiskey category in Portugal
• Allows you to analyze the Whiskey category in Portugal with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Portugal Whisk(e)y Market Analysis
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Whisk(e)y Market Consumption Analysis, 2006–16
2.2.1 Whisk(e)y Market Volume Analysis, 2006–16
2.3 Whisk(e)y Consumption by Channels
2.3.1 Whisk(e)y Consumption by Channel, 2006–16
2.3.2 Whisk(e)y Off-premise Consumption, 2006–16
2.3.3 Whisk(e)y On-premise Consumption, 2006–16
2.4 Whisk(e)y Consumption by Price Segment, 2006–16
2.5 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.6 Whisk(e)y Consumption by Segments, 2006–16
2.7 American Whisk(e)y Consumption Analysis
2.7.1 American Whisk(e)y Consumption, 2006–16
2.7.2 American Whisk(e)y Consumption by Price Segment, 2006–16
2.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.8 Canadian Whisk(e)y Consumption Analysis
2.8.1 Canadian Whisk(e)y Consumption, 2006–16
2.8.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
2.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.9 Irish Whisk(e)y Consumption Analysis
2.9.1 Irish Whisk(e)y Consumption, 2006–16
2.9.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
2.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.1 Scotch Whisk(e)y Consumption Analysis
2.10.1 Scotch Whisk(e)y Consumption, 2006–16
2.10.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
2.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Portugal Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 2: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 4: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 5: Portugal Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 6: Portugal Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 7: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 8: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 9: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 10: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 11: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 12: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 13: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 14: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 15: Portugal American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 16: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 17: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 18: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 19: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 20: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 21: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 22: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 23: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 24: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 25: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 26: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 27: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 28: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 29: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 30: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 31: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 32: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Portugal Whisk(e)y Market Dynamics by Segments, 2006–16
Figure 2: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2006–16
Figure 4: Portugal Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Figure 5: Portugal Whisk(e)y On-premise Consumption (Liters m), 2006–16
Figure 6: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 7: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 8: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2006–16
Figure 9: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 11: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 12: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 17: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 18: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 20: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Related research categories

By market: Portugal (in Europe)