Wal-Mart Centroamérica SA in Retailing (Guatemala)
Wal-Mart Centroamérica is the formal retailer with the highest share in the country. An important strategy in 2012 was the unification of its formats at a regional level. With a presence in Central America and Mexico, the company aimed to consolidate its different brands across the countries. Company executives believed this was necessary to avoid cannibalisation between brands and to promote regional decision making instead of decisions made at a store or even country level.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Summary 1 Wal-Mart Centroamerica SA: Key Facts
Summary 2 Wal-Mart Centroamerica SA: Operational Indicators
Summary 3 Wal-Mart Centroamerica SA: Private Label Portfolio
Summary 4 Wal-Mart Centroamerica SA: Competitive Position 2013
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