Wal-Mart Centroamérica SA in Retailing (Guatemala)
Wal-Mart Centroamérica SA is the formal retailer with the highest share in the country. In 2011 the company carried out a very ambitious expansion plan, focusing specifically on discounters. An important strategy taking place in 2012 was the unification of its formats at a regional level. With presence in Central America and Mexico, the company aimed to consolidate its different brands across the countries.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsStrategic Direction
Summary 1 Wal-Mart Centroamérica SA: Key Facts
Summary 2 Wal-Mart Centroamérica SA: Operational Indicators
Summary 3 Wal-Mart Centroamérica SA: Private Label Portfolio
Summary 4 Wal-Mart Centroamérica SA: Competitive Position 2012
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