Vodka in Latin America to 2014 (Spirits)

This databook provides key data and information on the Vodka in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The vodka category was valued at $930.7m in 2009, representing a CAGR of 6% since 2004. *By the end of 2014, the vodka category will be worth $1,237.8m, with an expected CAGR of 5.9% between 2009 and 2014. *The vodka market volume totaled 76.1 million liters in 2009, representing a CAGR of 6% since 2004. *By the end of 2014, the vodka market will total 94.4 million liters, with an expected CAGR of 4.4% between 2009 and 2014. *The vodka market was led by unflavored vodka (representing 94.8% of the total value), with flavored vodka accounting for the remaining 5.2% share. *Diageo plc is the market leader with a 30.6% share of the market. Vodka in Latin America (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: vodka

Chapter 2 Definition

Chapter 3 Category Analysis: Vodka
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Vodka, Latin America, value by segment ($m), 2004-14
Figure 2: Vodka, Latin America, category growth comparison, by value, 2004-14
Figure 3: Vodka, Latin America, volume by segment (liters, million), 2004-14
Figure 4: Vodka, Latin America, category growth comparison, by volume, 2004-14
Figure 5: Vodka, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 6: Vodka, Latin America, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Latin America, value by segment ($m), 2004-09
Table 4: Vodka, Latin America, value forecast by segment ($m), 2009-14
Table 5: Vodka, Latin America, volume by segment (liters, million), 2004-09
Table 6: Vodka, Latin America, volume forecast by segment (liters, million), 2009-14
Table 7: Vodka, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 8: Vodka, Latin America, volume by company (liters, million), 2008-09
Table 9: Vodka, Latin America, distribution channels by volume (%), 2008-09
Table 10: Vodka, Latin America, volume by distribution channel (liters, million), 2008-09
Table 11: Vodka, Latin America, expenditure per capita ($), 2004-09
Table 12: Vodka, Latin America, forecast expenditure per capita ($), 2009-14
Table 13: Vodka, Latin America, consumption per capita (liters), 2004-09
Table 14: Vodka, Latin America, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits, Vodka (in Spirits)

By market: South America