Vodka in Italy to 2014 (Spirits)

This databook provides key data and information on the Vodka in Italy (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The vodka category was valued at €505.1m ($740m) in 2009, representing a CAGR of 0.8% since 2004. *By the end of 2014, the vodka category will be worth €488.2m ($715.1m), with an expected negative CAGR of 0.7% between 2009 and 2014. *The vodka market volume totaled 13.6 million liters in 2009, representing a negative CAGR of 0.1% since 2004. *By the end of 2014, the vodka market will total 12.5 million liters, with an expected negative CAGR of 1.6% between 2009 and 2014. *The vodka market was led by flavored vodka (representing 52.7% of the total value), with unflavored vodka accounting for the remaining 47.3% share. *Illva Saronno S.p.A. is the market leader with a 23.2% share of the market. Vodka in Italy (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: vodka

Chapter 2 Definition

Chapter 3 Category Analysis: Vodka
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Vodka, Italy, value by segment (€m), 2004-14
Figure 2: Vodka, Italy, category growth comparison, by value, 2004-14
Figure 3: Vodka, Italy, volume by segment (liters, million), 2004-14
Figure 4: Vodka, Italy, category growth comparison, by volume, 2004-14
Figure 5: Vodka, Italy, company share by volume (%), 2008-09
Figure 6: Vodka, Italy, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Italy, value by segment (€m), 2004-09
Table 4: Vodka, Italy, value forecast by segment (€m), 2009-14
Table 5: Vodka, Italy, value by segment ($m), 2004-09
Table 6: Vodka, Italy, value forecast by segment ($m), 2009-14
Table 7: Vodka, Italy, volume by segment (liters, million), 2004-09
Table 8: Vodka, Italy, volume forecast by segment (liters, million), 2009-14
Table 9: Vodka, Italy, brand share by volume (%), 2008-09
Table 10: Vodka, Italy, volume by brand (liters, million), 2008-09
Table 11: Vodka, Italy, company share by volume (%), 2008-09
Table 12: Vodka, Italy, volume by company (liters, million), 2008-09
Table 13: Vodka, Italy, distribution channels by volume (%), 2008-09
Table 14: Vodka, Italy, volume by distribution channel (liters, million), 2008-09
Table 15: Vodka, Italy, expenditure per capita (€), 2004-09
Table 16: Vodka, Italy, forecast expenditure per capita (€), 2009-14
Table 17: Vodka, Italy, expenditure per capita ($), 2004-09
Table 18: Vodka, Italy, forecast expenditure per capita ($), 2009-14
Table 19: Vodka, Italy, consumption per capita (liters), 2004-09
Table 20: Vodka, Italy, forecast consumption per capita (liters), 2009-14
Table 21: Italy population, by age group, 2004-09 (millions)
Table 22: Italy population forecast, by age group, 2009-14 (millions)
Table 23: Italy population, by gender, 2004-09 (millions)
Table 24: Italy population forecast, by gender, 2009-14 (millions)
Table 25: Italy nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Italy nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Italy real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Italy real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Italy real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Italy consumer price index, 2004-09 (2000=100)
Table 32: Italy consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Vodka (in Spirits)

By market: Italy (in Europe)