Vodka in China to 2016: Databook

Synopsis
• Overview of the Vodka category in China
• Analysis on consumption of the Vodka category in China, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in China
• Historic and forecast consumption value of the Vodka category in China by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Vodka category in China. It provides detailed historic and forecast consumption volume and values, at channel level. "Vodka in China to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Vodka category in China.

Scope
• Overview of the Vodka category in China
• Analysis on consumption of the Vodka category in China, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in China
• Historic and forecast consumption value of the Vodka category in China by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Vodka category in China
• Allows you to analyze the Vodka category in China with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Vodka Market Analysis
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Vodka Market Consumption Analysis, 2006–16
2.2.1 Vodka Market Volume Analysis, 2006–16
2.2.2 Vodka Market Value Analysis, 2006–16
2.3 Vodka Consumption by Major Brands (Top 10)
2.4 Vodka Consumption by Channels
2.4.1 Vodka Consumption by Channel, 2006–16
2.4.2 Vodka Off-premise Consumption, 2006–16
2.4.3 Vodka On-premise Consumption, 2006–16
2.5 Vodka Consumption by Price Segment, 2006–16
2.6 Vodka Consumption by Alcoholic Strength, 2006–16
2.7 Vodka Consumption by Segments, 2006–16
2.8 Unflavored Vodka Consumption Analysis
2.8.1 Unflavored Vodka Consumption, 2006–16
2.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16
2.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: China Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: China Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2006–11
Table 5: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2011–16
Table 6: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: China Vodka Consumption by Major Brands (Liters m), 2008–11
Table 9: China Vodka Consumption (Liters m) by Channel, 2006–11
Table 10: China Vodka Consumption (Liters m) by Channel, 2011–16
Table 11: China Vodka Off-premise Consumption (Liters m), 2006–16
Table 12: China Vodka On-premise Consumption (Liters m), 2006–16
Table 13: China Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 14: China Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 15: China Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: China Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: China Vodka Consumption (Liters m) by Segments, 2006–11
Table 18: China Vodka Consumption (Liters m) by Segments, 2011–16
Table 19: China Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: China Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 21: China Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 22: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Vodka Market Dynamics by Segments, 2006–16
Figure 3: China Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 5: China Vodka Consumption by Major Brands (Liters m), 2008–11
Figure 6: China Vodka Consumption (Liters m) by Channel, 2006–16
Figure 7: China Vodka Off-premise Consumption (Liters m), 2006–16
Figure 8: China Vodka On-premise Consumption (Liters m), 2006–16
Figure 9: China Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 10: China Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: China Vodka Consumption (Liters m) by Segments, 2006–16
Figure 12: China Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: China Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 14: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

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Related research categories

By sector: Vodka (in Spirits)

By market: China (in Asia), China (in BRICM)