Vodka in China to 2014 (Spirits)

This databook provides key data and information on the Vodka in China (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The vodka category was valued at CNY822.7m ($118.4m) in 2009, representing a CAGR of 8.5% since 2004. *By the end of 2014, the vodka category will be worth CNY1,106m ($159.2m), with an expected CAGR of 6.1% between 2009 and 2014. *The vodka market volume totaled 2.3 million liters in 2009, representing a CAGR of 6.1% since 2004. *By the end of 2014, the vodka market will total 2.8 million liters, with an expected CAGR of 4.3% between 2009 and 2014. *The vodka market was led by unflavored vodka (representing 93.7% of the total value), with flavored vodka accounting for the remaining 6.3% share. *Pernod Ricard is the market leader with a 48.7% share of the market.

• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: vodka

Chapter 2 Definition

Chapter 3 Category Analysis: Vodka
Value analysis (Chinese Yuan Renminbi), 2004-09
Value analysis (Chinese Yuan Renminbi), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 35: Vodka, China, value by segment (CNYm), 2004-14
Figure 36: Vodka, China, category growth comparison, by value, 2004-14
Figure 37: Vodka, China, volume by segment (liters, million), 2004-14
Figure 38: Vodka, China, category growth comparison, by volume, 2004-14
Figure 39: Vodka, China, company share by volume (%), 2008-09
Figure 40: Vodka, China, distribution channels by volume (%), 2008-09
Figure 1: Annual data review process

LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 149: Vodka, China, value by segment (CNYm), 2004-09
Table 150: Vodka, China, value forecast by segment (CNYm), 2009-14
Table 151: Vodka, China, value by segment ($m), 2004-09
Table 152: Vodka, China, value forecast by segment ($m), 2009-14
Table 153: Vodka, China, volume by segment (liters, million), 2004-09
Table 154: Vodka, China, volume forecast by segment (liters, million), 2009-14
Table 155: Vodka, China, brand share by volume (%), 2008-09
Table 156: Vodka, China, volume by brand (liters, million), 2008-09
Table 157: Vodka, China, company share by volume (%), 2008-09
Table 158: Vodka, China, volume by company (liters, million), 2008-09
Table 159: Vodka, China, distribution channels by volume (%), 2008-09
Table 160: Vodka, China, volume by distribution channel (liters, million), 2008-09
Table 161: Vodka, China, expenditure per capita (CNY), 2004-09
Table 162: Vodka, China, forecast expenditure per capita (CNY), 2009-14
Table 163: Vodka, China, expenditure per capita ($), 2004-09
Table 164: Vodka, China, forecast expenditure per capita ($), 2009-14
Table 165: Vodka, China, consumption per capita (liters), 2004-09
Table 166: Vodka, China, forecast consumption per capita (liters), 2009-14
Table 3: China population, by age group, 2004-09 (millions)
Table 4: China population forecast, by age group, 2009-14 (millions)
Table 5: China population, by gender, 2004-09 (millions)
Table 6: China population forecast, by gender, 2009-14 (millions)
Table 7: China nominal GDP, 2004-09 (CNYbn, nominal prices)
Table 8: China nominal GDP forecast, 2009-14 (CNYbn, nominal prices)
Table 9: China real GDP, 2004-09 (CNYbn, 2000 prices)
Table 10: China real GDP forecast, 2009-14 (CNYbn, 2000 prices)
Table 11: China real GDP, 2004-09 ($bn, 2000 prices)
Table 12: China real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 13: China consumer price index, 2004-09 (2000=100)
Table 14: China consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Vodka (in Spirits)

By market: China (in Asia), China (in BRICM)