Vodka in Australia to 2016: Databook

• Overview of the Vodka category in Australia
• Analysis on consumption of the Vodka category in Australia , by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in Australia
• Historic and forecast consumption value of the Vodka category in Australia by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Vodka category in Australia . It provides detailed historic and forecast consumption volume and values, at channel level. "Vodka in Australia to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Vodka category in Australia

Scope
• Overview of the Vodka category in Australia
• Analysis on consumption of the Vodka category in Australia , by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in Australia
• Historic and forecast consumption value of the Vodka category in Australia by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Vodka category in Australia
• Allows you to analyze the Vodka category in Australia with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Australia Vodka Market Analysis
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Vodka Market Consumption Analysis, 2006–16
2.2.1 Vodka Market Volume Analysis, 2006–16
2.3 Vodka Consumption by Channels
2.3.1 Vodka Consumption by Channel, 2006–16
2.3.2 Vodka Off-premise Consumption, 2006–16
2.3.3 Vodka On-premise Consumption, 2006–16
2.4 Vodka Consumption by Price Segment, 2006–16
2.5 Vodka Consumption by Alcoholic Strength, 2006–16
2.6 Vodka Consumption by Segments, 2006–16
2.7 Unflavored Vodka Consumption Analysis
2.7.1 Unflavored Vodka Consumption, 2006–16
2.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16
2.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
2.8 Flavored Vodka Consumption Analysis
2.8.1 Flavored Vodka Consumption, 2006–16
2.8.2 Flavored Vodka Consumption by Price Segment, 2006–16
2.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Australia Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 2: Australia Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Australia Vodka Consumption (Liters m) by Channel, 2006–11
Table 4: Australia Vodka Consumption (Liters m) by Channel, 2011–16
Table 5: Australia Vodka Off-premise Consumption (Liters m), 2006–16
Table 6: Australia Vodka On-premise Consumption (Liters m), 2006–16
Table 7: Australia Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 8: Australia Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 9: Australia Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 10: Australia Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 11: Australia Vodka Consumption (Liters m) by Segments, 2006–11
Table 12: Australia Vodka Consumption (Liters m) by Segments, 2011–16
Table 13: Australia Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 14: Australia Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 15: Australia Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 16: Australia Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 17: Australia Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 18: Australia Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 19: Australia Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 20: Australia Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 21: Australia Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 22: Australia Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Australia Vodka Market Dynamics by Segments, 2006–16
Figure 2: Australia Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Australia Vodka Consumption (Liters m) by Channel, 2006–16
Figure 4: Australia Vodka Off-premise Consumption (Liters m), 2006–16
Figure 5: Australia Vodka On-premise Consumption (Liters m), 2006–16
Figure 6: Australia Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 7: Australia Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 8: Australia Vodka Consumption (Liters m) by Segments, 2006–16
Figure 9: Australia Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: Australia Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 11: Australia Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 12: Australia Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Australia Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Australia Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Related research categories

By sector: Vodka (in Spirits)

By market: Australia (in Oceania)