Vodka in Argentina to 2014 (Spirits)
Report description
This databook provides key data and information on the Vodka in Argentina (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
- The vodka category was valued at ARS42.7m ($13.6m) in 2009, representing a CAGR of 10.9% since 2004. *By the end of 2014, the vodka category will be worth ARS70m ($22.3m), with an expected CAGR of 10.4% between 2009 and 2014. *The vodka market volume totaled 2 million liters in 2009, representing a CAGR of 10.5% since 2004. *By the end of 2014, the vodka market will total 3 million liters, with an expected CAGR of 8% between 2009 and 2014. *The vodka market was led by unflavored vodka (representing 74.2% of the total value), with flavored vodka accounting for the remaining 25.8% share. *Pernod Ricard is the market leader with a 53% share of the market.
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary category level: vodka
Chapter 2 Definition
Chapter 3 Category Analysis: Vodka
Value analysis (Argentine Peso), 2004-09
Value analysis (Argentine Peso), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Vodka, Argentina, value by segment (ARSm), 2004-14
Figure 2: Vodka, Argentina, category growth comparison, by value, 2004-14
Figure 3: Vodka, Argentina, volume by segment (liters, million), 2004-14
Figure 4: Vodka, Argentina, category growth comparison, by volume, 2004-14
Figure 5: Vodka, Argentina, company share by volume (%), 2008-09
Figure 6: Vodka, Argentina, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Vodka category definitions
Table 2: Vodka distribution channels
Table 3: Vodka, Argentina, value by segment (ARSm), 2004-09
Table 4: Vodka, Argentina, value forecast by segment (ARSm), 2009-14
Table 5: Vodka, Argentina, value by segment ($m), 2004-09
Table 6: Vodka, Argentina, value forecast by segment ($m), 2009-14
Table 7: Vodka, Argentina, volume by segment (liters, million), 2004-09
Table 8: Vodka, Argentina, volume forecast by segment (liters, million), 2009-14
Table 9: Vodka, Argentina, brand share by volume (%), 2008-09
Table 10: Vodka, Argentina, volume by brand (liters, million), 2008-09
Table 11: Vodka, Argentina, company share by volume (%), 2008-09
Table 12: Vodka, Argentina, volume by company (liters, million), 2008-09
Table 13: Vodka, Argentina, distribution channels by volume (%), 2008-09
Table 14: Vodka, Argentina, volume by distribution channel (liters, million), 2008-09
Table 15: Vodka, Argentina, expenditure per capita (ARS), 2004-09
Table 16: Vodka, Argentina, forecast expenditure per capita (ARS), 2009-14
Table 17: Vodka, Argentina, expenditure per capita ($), 2004-09
Table 18: Vodka, Argentina, forecast expenditure per capita ($), 2009-14
Table 19: Vodka, Argentina, consumption per capita (liters), 2004-09
Table 20: Vodka, Argentina, forecast consumption per capita (liters), 2009-14
Table 21: Argentina population, by age group, 2004-09 (millions)
Table 22: Argentina population forecast, by age group, 2009-14 (millions)
Table 23: Argentina population, by gender, 2004-09 (millions)
Table 24: Argentina population forecast, by gender, 2009-14 (millions)
Table 25: Argentina nominal GDP, 2004-09 (ARSbn, nominal prices)
Table 26: Argentina nominal GDP forecast, 2009-14 (ARSbn, nominal prices)
Table 27: Argentina real GDP, 2004-09 (ARSbn, 2000 prices)
Table 28: Argentina real GDP forecast, 2009-14 (ARSbn, 2000 prices)
Table 29: Argentina real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Argentina real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Argentina consumer price index, 2004-09 (2000=100)
Table 32: Argentina consumer price index, 2009-14 (2000=100)
Related research categories
By sector: Spirits, Vodka (in Spirits)
By market: Argentina (in South America)
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