Market research: Vietnam (page 1 of 4)

Extracted from Canadean’s Global Packaging Service, Vietnam Beverage Packaging Forecasts to 2015 provides beverage consumption data by beverage category, pack type, pack material and individual pack s...

Synopsis This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Vietnam's soft drinks market Summary Published in Acrobat pdf forma...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

A detailed market research report on the Vietnam beer industry. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewe...

Detailed market research report on the Vietnam beer industry...

High inflation and low GDP growth has dampened Vietnamese consumers’ confidence. More than ever, people are becoming frugal in order to cope with the rising cost of living. This development has had a ...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

Green tea is traditionally the most popular type of tea in Vietnam, accounting for a 63% share of overall retail volume sales of tea in 2011. In Vietnam green tea is perceived to be more beneficial to...

When direct selling was first introduced, the first entrants which claimed to be direct selling companies turned out to be unscrupulous. Consequently, direct selling had a bad reputation in Vietnam. O...

Grocery retailers continued to see strong growth in 2011 thanks to the healthy growth of modern channels such as supermarkets, hypermarkets and convenience stores. More and more Vietnamese consumers c...

Despite the stronger presence of homeshopping, this channel continued to record negligible sales in 2011. Some grocery retailers, such as Lotte Mart and Big C, allowed consumers to order products via ...

In 2011 internet retailing was not a new concept to Vietnamese consumers. However, internet retailing appeared to be limited to consumer-to-consumer websites. The slow development of formal internet r...

At the end of 2011 department stores and variety stores remained the only two types of mixed retailers present in the country. Whilst department stores has a long-established history in the country, v...

Since Savico Automatic Retail & Service officially withdrew from vending in 2009, the vending channel has remained negligible in Vietnam. The operation of vending machines was not successful due to th...

As Asian still RTD contributed to the majority share of volume sales of Asian speciality sales, the rapid growth of Asian still RTD tea led to the development of Asian speciality drinks. Due to the in...

Since 2008, the Vietnamese authorities have been stricter with regards to bottled water production, as there were many cases of unsafe water and practices reported in the public media such as newspape...

In 2011, although consumers became more conscious about health and wellness issues, carbonates continued to enjoy stable growth rates in term of total volume sales. Consumers still felt that carbonate...

Over the review period, concentrates was not as popular as other categories in soft drinks, due to the negative consumer perception regarding this product. Many consumers perceived concentrates to hav...

In 2011, fruit/vegetable juice became increasingly popular in Vietnam, due to the increasing awareness of health and wellness issues. Consumers believed that fruit/vegetable juice was good to consume,...

In 2011, RTD displayed 12% growth of total volume sales, which was marginally slower, compared to 2010. Despite manufacturers’ efforts to push sales, consumers still could not become acquainted with t...

In 2011, RTD tea continued to display the robust growth of 33% in total volume terms, which was the highest growth within soft drinks. During the review period, consumers showed great interest in RTD ...

In general, sports and energy drinks has a smaller consumer base in the comparison with other soft drinks categories. This was mainly due to its later arrival and its higher prices compared to carbona...

In 2011 manufacturers continued to diversify their ranges of products, and introduced new product launches to stimulate the overall growth of coffee in the country. In addition, both local and interna...

In Vietnam, malt-based hot drinks remained the most popular category within other hot drinks, due to its long-standing position amongst consumers. Over the review period other plant-based hot drinks w...

Cider remained negligible in 2011. Due to the low consumer awareness, there were only a few brands available in high-end supermarkets and restaurants to cater to the foreign tourists and expatriates....

In the context of the review period, the presence of RTDs/high-strength premixes continued to be negligible. This was due to the fact that consumers generally do not have knowledge of this product. In...

Traditionally, spirits were purchased as gifts on special occasions such as Lunar New Year or Christmas holidays. Over the review period, Vietnamese consumers became more familiar with spirits as they...

In the context of the review period, Vietnamese consumers were familiar with some wine products such as local non-grape wines that were widely available in the country. Sales of niche wine products su...