Venezuela Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176495

Pages: 58

Format: PDF

Delivery: By product vendor

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Price: $ 2662.00

Report description

Product Synopsis
A detailed market research report on the Venezuela beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Venezuela beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
During 2012 the Venezuelan economy showed a recovery with 6% growth. The most important driver behind this trend was the injection of fresh money from the Venezuelan government

What are the key drivers behind recent market changes?
Most of the economic policies of the government eroded private industry

What makes this report unique and essential to read?
The Venezuela Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Venezuela Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The consumption of beer continued contracting in 2012, however decline rate was much lower than in 2011. During the first semester of the year, the beer industry reported a significant decline due to the increments average prices and also the contraction of the purchasing power

During the first semester of the year, the beer industry reported a significant decline due to the increments average prices and also the contraction of the purchasing power

The main driver behind is the fast growth witnessed during the first two months of the year when the consumption increased by more than 20%. This trend has been the result of the fresh money injected by the Venezuelan government in order to create a positive environment and thus favor the elections of Nicolas Maduro

2012 was characterized by changes in trends. It was observed that an increase in share of the mainstream segment is referring to the beers that are not associated with Ice or Light. The main reason is that Venezuelans are demanding traditional brands.

Key Highlights
During 2012, the consumption of beer continued posting a negative performance with sales falling by 6.5%. Two main drivers continued to impact in the category, the deterioration of consumer spending power and rapid price increments.

The Venezuelan market is not varied in terms of segmentation, and to some point, the beer culture is still very much undeveloped. The presence of different types of beer is moderate, as lager absorbs almost 98% of the consumption.

In 2012, the market changed drastically after the joint venture between Regional and AmBev. Now two companies absorb almost the whole market.

Domestic products are priced significantly lower than imported ones as imported brands have been more impacted upon than national beer by the contraction of consumer spending power. The imported beer segment is small, possibly because it is considered a premium product in Venezuela.

During 2012, glass packaging continued to absorb most of the sales, in particular refillable options. The well developed packing and refilling structure owned by major players supports the high penetration of this pack type.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – Economic Indicators, 2004-2014F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups for Beer ,2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
BRAHMA VENEZUELA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Brahma Venezuela Full Brand List, ABV%, Pack Type
Table – Brahma Venezuela Brand Volumes, 2008-2012
CERVECERIA REGIONAL
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Cisneros Group Full Brand List, ABV%, Pack Type
Table – Cerveceria Regional Brand Volumes, 2008-2012
POLAR
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Polar Full Brand List, ABV%, Pack Type
Table – Polar Brand Volumes, 2008-2012
DESTILO
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
SMALLER BREWERS
ALNOVA / AMARCORD
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table 1: Venezuela Population Size and Growth, 1991-2015F
Table 2: Latin America Population Size and Growth, 2002-2013F
Table 3: Venezuela Economic Indicators, 2004-2014F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2012
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands - Volume, 2010-2012
Table 9: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 10: Licensed Brand Owners and Licensees
Table 11: Beer Market Valuation (Local Currency), 2011-2013F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 14: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 15: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 16: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 17: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 18: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 20: Beer Production/Trade/Consumption, 2002-2013F
Table 21: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 22: Consumption of FABs and Cider, 2002-2013F
Table 23: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 24: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 25: Beer Market Valuation (Local Currency), 2011-2013F
Table 26: Beer Consumption by Local Definition, 2009-2013F
Table 27: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 28: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 29: Beer Consumption by Type, 2009-2013F
Table 30: Beer Consumption by Geographic Scope, 2009-2013F
Table 31: Beer All Trademarks, 2008-2012
Table 32: Beer Brands by Local Definition, 2008-2012
Table 33: Beer Brands by Standard Price Segment, 2008-2012
Table 34: Beer Brands by Alcoholic Strength, 2008-2012
Table 35: Beer Brands by Type, 2008-2012
Table 36: Imported Brands by Origin, 2008-2012
Table 37: Beer Licensed Brands, 2008-2012
Table 38: Beer Trademark Owners, 2008-2012
Table 39: Beer Local Operators, 2008-2012
Table 40: Beer leading Brewers/Importers, 2008-2012
Table 41: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 42: Beer Distribution: On vs Off Premise, 2009-2013F
Table 43: Breweries Capacity (000s HL)
Table 44: Brahma Venezuela Full Brand List
Table 45: Brahma Venezuela Brand Volumes 2008-2011
Table 46: Breweries Capacity (000s HL)
Table 47: Cisneros Group Full Brand List
Table 48: Cerveceria Regional Brand Volumes 2008-2012
Table 49: Breweries Capacity (000s HL)
Table 50: Polar Full Brand List
Table 51: Polar Brand Volumes 2008-2012
Table 52: Destilo Full Brand List
Table 53: Company Alnova/Amarcord

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Price: $ 2662.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Venezuela (in South America)