Vegetarianization Strategies in Food and Drinks

This report focuses on how food and drinks companies can benefit from the emerging vegetarianization trend. It examines how vegetarianization has evolved, defines different types of vegetarian consumers and provides case studies of successful vegetarianization strategies. It considers the future market in meat and meat-free products in the context of likely consumer and technological developments.

• Understand how companies are formulating and marketing existing and new products to meet rising consumer demands for meat-free products.
• Analyze key trends shaping the meat-free market, including consumer drivers, regulatory frameworks, and identification of likely future technologies.
• Understand the factors underlying consumer practices of restrained meat-eating and what this development means for food and drinks companies.
• Assess emerging ingredients and product technology in the meat-free industry, the potential benefits to consumers, and opportunities for your company.
• Identify barriers and opportunities in the meat-free product market and evaluate the effectiveness of your present product portfolio.

There are seven different categories of consumers in relation to meat-free products, including three types of restrained meat eaters. Evidence on the relationship between meat consumption and key demographic variables shows that meat-free products have greater potential to appeal to certain consumer segments, including women and seniors.

Meat alternative and faux meat products can each have distinct technical, functional and emotional benefits, and companies can use these in their marketing strategies to overcome barriers and appeal to different consumer segments in the meat-free market.

Key issues affecting the success of vegetarianization strategies include the resilience of meat-centered meal cultures, the valuing of ‘natural’ over ‘processed’ food, and evidence of consumer dissatisfaction with currently available meat-free products.

• What consumer and market drivers are driving the vegetarianization trend?
• Who are the key players in the meat-free market in major market countries? How are they responding to growing consumer interest in meat-free products?
• What are the newly emerging novel ingredients in meat replacement products and what benefits do they offer consumers?
• What are the barriers to growth opportunities in the vegetarianization trend and how are companies addressing them?
• Which value-added benefits are key to the success of meat-free products?

Table of contents

Introduction
This report focuses on how food and drinks companies can benefit from the emerging vegetarianization trend. It examines how vegetarianization has evolved, defines different types of vegetarian consumers and provides case studies of successful vegetarianization strategies. It considers the future market in meat and meat-free products in the context of likely consumer and technological developments.

Features and benefits

Understand how companies are formulating and marketing existing and new products to meet rising consumer demands for meat-free products.
Analyze key trends shaping the meat-free market, including consumer drivers, regulatory frameworks, and identification of likely future technologies.
Understand the factors underlying consumer practices of restrained meat-eating and what this development means for food and drinks companies.
Assess emerging ingredients and product technology in the meat-free industry, the potential benefits to consumers, and opportunities for your company.
Identify barriers and opportunities in the meat-free product market and evaluate the effectiveness of your present product portfolio.

Highlights

There are seven different categories of consumers in relation to meat-free products, including three types of restrained meat eaters. Evidence on the relationship between meat consumption and key demographic variables shows that meat-free products have greater potential to appeal to certain consumer segments, including women and seniors.
Meat alternative and faux meat products can each have distinct technical, functional and emotional benefits, and companies can use these in their marketing strategies to overcome barriers and appeal to different consumer segments in the meat-free market.
Key issues affecting the success of vegetarianization strategies include the resilience of meat-centered meal cultures, the valuing of ‘natural’ over ‘processed’ food, and evidence of consumer dissatisfaction with currently available meat-free products.

Your key questions answered

What consumer and market drivers are driving the vegetarianization trend?
Who are the key players in the meat-free market in major market countries? How are they responding to growing consumer interest in meat-free products?
What are the newly emerging novel ingredients in meat replacement products and what benefits do they offer consumers?
What are the barriers to growth opportunities in the vegetarianization trend and how are companies addressing them?
Which value-added benefits are key to the success of meat-free products?
Delicious Digg it Stumble It!

Tweet

Related research categories

By sector: General drinks