Using Personal Care Market Trends to Add Value in Food and Drinks

The personal care industry was worth over $460bn in 2010. But perhaps of greater interest to food and drinks manufacturers is the industry's ability to increase its value on an ongoing basis. This report examines crossover trends in ingredients, packaging and professional design to outline opportunities for food and drinks products to command a premium positioning.

Be aware of the personal care trends that are most relevant for the food and drink sector and understand how these can add value and increase margins.

• Understand how rare and functional ingredients are used within new personal care products and gain insight into future opportunity areas.
  
• Gain insight into packaging developments within the personal care sector and which elements of quality design can be applied to food products.
  
• Understand how collaborations with artistic talents can be used to add value to food and drink products.
  
• Identify future product crossovers between the food and drink and personal care sectors.

In a recent evaluation of new product claims/tags, 'upscale' was the most commonly occurring for new personal care products, whereas it is was the 13th most common for new food and drink products. The personal care industry is consistently employing methods to justify a premium positioning for its products.

The higher growth rate in the market value of the functional food market compared demonstrates the potential of creating products that offer extra benefits to consumers. Those botanical ingredients (fruits and plants) that are 'rare' and have proven functionality through supporting clinical data are of special interest to the food and drink sector

The use of master developers in the personal care sector is more pervasive then the food industry. However, although there also appear to be more tie-ins and joint collaborations with designers and artists in the personal care sector, there is room for increased use of other artistic professionals within food and drink design and promotion.

• What are the key trends within the personal care market that offer opportunities to the food and drink sector?
  
• Which rare ingredients, used in what type of applications, are likely to provide opportunities for the food and drink sector and why?
  
• What elements of quality and sensual packaging are prevalent in personal care and what do these look like when translated to food and drink?
  
• How can art and food can be combined to create interesting products and promotions?
  
• What are the future product crossovers between the personal care and food and drinks industries?

Table of contents

•Disclaimer
EXECUTIVE SUMMARY
•Introduction
•‘Rare’ and functional ingredients
•High quality and sensual packaging
•Master developers
•Conclusions
Introduction
•Summary
•Introduction
•Learning from personal care successes
Definitions
Important similarities and differences
•Personal care vs. food and drink trends and innovations
Food and drink trends and innovations
Personal care trends and innovations
Shared and cross-over trends and innovations
•Personal care trends offering opportunities to food and drink
•Report focus, methodology, and structure
Methodology
Report structure
‘Rare’ and functional ingredients
•Summary
•Introduction
•Drivers of the ‘rare’ ingredient trend
•Use of ‘rare’ ingredients in personal care
‘Rare’ ingredients derived from animal products
Precious metals and stones
Exotic plant and fruit extracts
•Use of ‘rare’ ingredients in food and drink
‘Rare’ ingredients for sensory uniqueness
Exotic and functional plants and fruits
•Market opportunities
Ingredients and categories
•Potential barriers
Quality and sensual packaging
•Summary
•Introduction
•Drivers of the quality packaging trend
•Personal care emotive packaging design
•‘High quality’ packaging in the food and drink sector
Form and design
Material effects, color, and printing quality
•Market opportunities
Categories and consumers to target
•Potential barriers
Master developers
•Summary
•Introduction
•Drivers of the ‘Master Developer’ trend
•Heritage, celebrity and technical expertise in personal care
•Novel expressions of artistry in personal care
•Food and drink and celebrity chefs
•Art and food and drink
Food, art, and science
Art and packaging
•Market opportunities
Branding and complementary product lines
Potential applications
•Potential barriers
Conclusions
•Summary
•Introduction
•The top ten personal care trends for food and drink
•Key strategic opportunities for both sectors
•From crossover trends to crossover products
Appendix
•Scope
•Methodology
•Glossary/Abbreviations
•Bibliography/References
Rare ingredients
Quality and sensual packaging
Master developers
Conclusions
TABLES
•Table: Market value by market/industry ($bn), 2009–2015
•Table: Top 25 claims/tags found on personal care and food and drink launches, 2010–2011
•Table: Predicted global market value growth of selected categories and of the functional segments within them, 2009–2015
FIGURES
•Figure: Building blocks of success in the personal care sector
•Figure: Innovative new products offered in tube and box format
•Figure: Recent personal care and food and drink innovations and trends
•Figure: Recent ‘healthier’ launches of foods typically considered ‘less healthy’
•Figure: Personal Care Crossover Trends report series – featured personal care trends offering opportunities for food and drink
•Figure: Drivers of the ‘rare’ ingredient trend
•Figure: New personal care products based on a snake venom concept
•Figure: New personal care products containing gold and silver
•Figure: Floralis Diamond Magic Products with diamond dust
•Figure: The Nivea Pure and Natural Range
•Figure: Cleanlogic Bath & Body Care Soap + Sponge with Nopal Extracts
•Figure: Kiehl's Youth Regenerating Cream with Rare Resurrection Flower
•Figure: Faberlic Collection Polynesie Warm Melting Hair Mask featuring noni berry extract
•Figure: New food and drink products containing royal jelly
•Figure: New foods with ‘rare’ ingredients and unique sensory properties
•Figure: Navitas Naturals Rainforest Super-fruit Certified Organic Camu Powder
•Figure: Opportunities and applications of the ‘rare’ ingredient trend
•Figure: Drivers of the quality and sensual packaging trend
•Figure: Curved shapes and emotive packaging for perfume and tea
•Figure: MAC Street Art Eye Shadow
•Figure: Makeup and fragrances with attractive packaging retailing for under £35
•Figure: Shape and color in personal hygiene and OTC healthcare packaging
•Figure: Stylish and modern wine packaging
•Figure: Elusive 0210
•Figure: Aqua Carpatica - Still Water
•Figure: Products with matt packaging
•Figure: Suntory Gokuri – Mandardin Orange Juice Drink
•Figure: Examples from the Rexam beverage can innovation showcase
•Figure: Opportunities and applications of the quality and sensual packaging trend
•Figure: Drivers of the Master Developer trend
•Figure: New personal care products designed with technical expertise
•Figure: Joop! - Eau De Toilette for Men - Sexy In Pink
•Figure: Six Scents Series Three No. 1 - Beau Bow by Alexis Mabille & Rodrigo Flores-Roux
•Figure: The five chefs each developing a meal for the Morrisons ‘M Kitchen’ Range
•Figure: New products from around the world linked with celebrity chefs
•Figure: Heston From Waitrose Puff Pastry Mince Pies with Pine Sugar Dusting
•Figure: New wine and spirits with packaging/labeling designed by artists
•Figure: New confectionery products with packaging designed by famous artists
•Figure: Opportunities and applications of the master developer trend
•Figure: Categorizing opportunities personal care trends offer food and drink
•Figure: Top ten personal care trends offering opportunities for food and drink
•Figure: Sunlover Beauty Drink

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