Usage of Internet and social media among US wine consumers
This report provides answers regarding Where do people find their wine information online: Most popular social media and websites for wine information. How usage of online media compares to the use of traditional media (television, radio, word of mouth, printed media etc.) as a source of information on wine. Who is using the Internet and social media to look for wine information: Profiles of people who actively share wine information online, those who passively search for wine information online and those who do not use these media for wine information.
Table of contents
- Research objectives and methodology
- Executive summary
- Internet usage and wine: Setting the scene
- Usage of the Internet as a source of information on wine
- Profile of Internet and social media users
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