Usage of Internet and social media among UK wine consumers

Published: January 2011

Publisher: Wine Intelligence

Product ref: 151764

Pages: 40

Format: PDF

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Price: $ 2400.00

Report description

This report gives clear understanding of the importance of traditional and online media as sources of information on wine; measure the usage of the main social media and wine websites among UK regular wine drinkers The report identifys Internet and social media “opinion leaders” and “users”; and profile “opinion leaders” and “users” in terms of their socio-demographics, frequency of consumption, involvement with wine and source country usage

Table of contents

  • Research objectives and methodology
  • Executive summary
  • Internet usage and wine: Setting the scene
  • Usage of the Internet channel as a source of information on wine
  • Profile of Internet and social media users
  • Appendix

Price: $ 2400.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: United Kingdom (in Europe)