USA Wine Market Landscape Report

Published: June 2011

Publisher: Wine Intelligence

Product ref: 151758

Pages: 120

Format: PDF

Delivery: By product vendor

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Price: $ 4000.00

Report description

US wine drinkers waking up to new wine countries and varietals, according to new report Evidence is mounting that American wine consumers are embracing new styles of wines and a broader range of source countries as their tastes mature, according to a new report from Wine Intelligence published today. Strong recent growth in consumption of Prosecco and Malbec are two of the latest signs of this trend, along with the increasing importance of country of origin as a product choice cue, according to the USA Wine Market Landscapes report. The report also details some of the variations in consumer behaviour observed in this large market, some of which are down to restricted distribution in certain states, but also arise from cultural differences that may be recent or long-standing.

Table of contents

  • Introduction to the USA wine market
  • USA wine market in a global context
  • USA wine market
  • USA wine distribution
  • USA wine consumers
  • USA Portraits segmentation
  • USA regular wine drinkers
  • Choice cues
  • Wine region and brand health
  • Regular wine drinker buying behaviors
  • Wine involvement and attitudes
  • Consumer profiling by USA geographical region and key state analysis
  • Consumer profiling by USA generation
  • Appendix

Price: $ 4000.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: United States (in North America)