USA Wine Design: Which label is right for your wine?

Published: August 2011

Publisher: Wine Intelligence

Product ref: 151753

Pages: 60

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 1600.00

Report description

This report looks at how label designs significantly influence consumer perceptions and behaviour in the US market. Our research and other studies in this area suggest that labels play a very important role in the decision making process at a sub-conscious level. Labels need to fit within certain style groupings or archetypes to be considered for different occasions. The style of label (including its colour, font, design) gives important signals about the quality of the product, the expected price point and the occasions it is most suited for. However this need to conform to archetype needs to be traded off against the need for products to stand out on crowded shelves. The evidence in this report suggests that a more scientific approach to label design, starting with target consumer needs and perceptions, would be beneficial to the industry.

Table of contents

  • Summary of the insights in this report
  • Understanding the wine label categories
  • How different label categories perform
  • How label perceptions vary by country of origin – France vs California
  • Market overview and methodology

Price: $ 1600.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: United States (in North America)