USA Portraits 2011

Published: February 2011

Publisher: Wine Intelligence

Product ref: 151762

Pages: 50

Format: PDF

Delivery: By product vendor

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Price: $ 4000.00

Report description

More Americans than ever before are drinking wine at least once a month, though they are becoming increasingly price conscious, according to new research published today by Wine Intelligence, a leading market research and strategy organization focused on the wine sector. Around 80 million Americans sip wine every month, according to Portraits USA, a report that sets out a detailed segmentation of US wine drinkers based on their usage and attitude. This population has grown by 9% since 2009, boosted by a relatively large proportion of younger American adults taking up wine drinking at an earlier stage than previous generations. This report includes the following documents: 1. Management Summary: Introduction to USA Portraits 2. Handbook: Detailed description of each segment and their relationship with wine 3. Profiling tables with full Vinitrac® data

Table of contents

  • Market overview
  • Portraits key facts
  • Millennial Treaters
  • Experienced Explorers
  • Premium Brand Suburbans
  • Bargain Hunters
  • Senior Sippers
  • Kitchen Casuals
  • Appendix

Price: $ 4000.00

Related research categories

By market: United States (in North America)