Market research: Uruguay (page 1 of 4)

This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Uruguay's soft drinks market Summary Published in Acrobat pdf format and com...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

After posting almost uninterrupted growth in constant terms since 2001, 2009 showed a slight decline, made all the more noticeable when compared with 2008, the best year of the review period. Although...

With one of the fastest growing economies in Latin America, Uruguay averaged a real GDP expansion of 6.1% per year between 2006 and 2011 and a 3.5% GDP growth expected for 2012. Per capita disposable ...

Fuelled by the strong performance of yerba mate (within other plant-based hot drinks), which countered the declining sales of tea and an average performance by the coffee category, off-trade value sal...

Whilst showing a small improvement over 2011, total RTD volume growth of soft drinks remained significantly lower than earlier in the review period. The decline was more evident in off-trade value sal...

Although dynamic in terms of volume growth, sports and energy drinks is a relatively small category that saw little innovation in terms of new products towards the end of the review period, with the c...

Off-trade volume sales of tea declined by 14% in 2012, the largest decline of the review period. This sharp decline in volume sales could not be offset by the 7% rise in unit prices and resulted in of...

Although the category is already mature and per capita consumption of yerba mate is by far the highest in the world, Uruguayan consumers’ preference for this hot drink continues to drive volume growth...

As of June 2012, computer penetration of Uruguayan households reached 75%, according to the latest Grupo Radar survey; this figure includes XO computers from Plan Ceibal. The percentage of internet us...

Although the acquisition of Milotur SA and its associated companies by Compañía Cervecerías Unidas SA (CCU SA) took place in mid-September 2012, it is the most significant story of the year. It marks ...

Carbonates total volume growth rates have shown a declining trend in the last part of the review period, although per capita consumption shows there should still be scope for further growth. The trend...

The good economic conditions prevailing in the country have facilitated a strong premiumisation trend for instant coffee, with an increasing number of speciality Italian coffee lines to choose from, a...

In 2012, Van Dam SA launched two powder concentrates products from the Argentinean GBO Arcor SAIC, a move that enabled it to quickly gain a significant foothold in the category, while also boosting ov...

Montevideo Refrescos SA, the leader in carbonates sales, has recognised the declining trend in volume growth rates and begun to diversify its product portfolio by launching new products in other categ...

Trusting the good economic environment and the increasing purchasing power of Uruguayan consumers, importers of premium products introduced many new brands with different products of premium lager and...

In Uruguay, Cider has become a trendy drink for Christmas and New Year parties held in bars and pubs which added a boost for on-trade sales in 2009 and the beginning of 2010, as the trend extended wel...

The launching of wine-based RTDs by Sublimar SA, with its inexpensive Sangría Gorlero and Clericó Gorlero, has opened a new category in RTDs and its success has convinced other brands to enter the seg...

Closely tied by segment conditions, players in the other blended scotch whisky and other whisk(e)y categories, increased off-trade prices in 2010, maintaining the gap existing between Scotch and domes...

As the quality of table wine improved and wine makers continued to shift from 3, 5 and 10 litres wine containers for the more convenient and sanitary safer liquid brick cartons, unit prices climbed fo...

Supermarket and hypermarket chains continued with their expansion plans in 2010, fuelling overall growth of grocery retailing. Supermercados Disco SA opened its first hypermarket in late 2009, followe...

The two programmes implemented by the government under former President Vazquez, Plan Ceibal (one laptop per child) and Plan Cardales (launched in mid-2009), which aimed to make Uruguay the first coun...

The current failure of Monresa (Montevideo Refrescos SA) in bottled water means that the company is phasing out its Dasani brand of flavoured and functional bottled water. Agua Fanta was discontinued ...

In 2009, the approaching maturity of carbonates became evident. This was due not only to the drop in volume growth rate and consumers switching to other soft drinks categories, but also to the action ...

2009 saw the proliferation of value-added powder concentrates, with most brands having at least one product that was low calorie, vitamin enriched, favouring re-hydration, or with a combination of add...

Slowly, but steadily, consumers in Uruguay increasingly purchased fruit/vegetable juice as they began to choose the soft drinks’ options they considered to be healthier. For convenience reasons, unfro...

Energy drinks began to move in late 2008, when Dark Dog, a favourite among consumers and the first energy drink sold in Uruguay, returned after many years of absence. It was brought in by Almena SA, i...

The price of fresh/pasteurised milk is set by the government, and historically it had been adjusted every six months. The price set in March 2008, however, remained unchanged (except for minor adjustm...

The main difference in grocery retailers between the beginning of the review period and 2012 is the expansion of some of the main chained supermarkets into the interior of the country. Not a very fast...

The ongoing battle between Conaprole and Fort Masis SA in functional yoghurt has acquired more competitors as Ecolat Uruguay SA, Claldy SA and Calcar have launched their own products in these categori...