Unisuper SA in Retailing (Guatemala)

Unisuper SA is the largest supermarket operator in Guatemala. With its two brands La Torre and Econosuper, the company has been able to capture a large share of supermarkets in the country. Over 2011 and 2012, the company focused on standardising its stores, in terms of size, product range and other characteristics to clearly make a difference between its two brands. The company has also expanded some of its outlets in order to better cater to the needs of the most demanding customers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Related research categories

By sector: Retail (in Off-trade)

By market: Guatemala (in North America), Saudi Arabia (in Asia)