Unilever Jerónimo Martins Lda in Hot Drinks (Portugal)

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 173563

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

The main objective of Unilever Jerónimo Martins Lda is to continue to build a solid and sustainable portfolio of leading international brands with the aim of gaining a strong position in Portugal where it is the leader in tea. In 2009, Unilever repositioned its products, transforming Lipton into a more premium offering and launching Rotulo Azul as a value-for-money brand. It launched new products in 2012 and is expected to continue innovating over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Company Background
Competitive Positioning
Summary 2 Unilever Jerónimo Martins Lda: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Portugal (in Europe)