Unilever Group in Hot Drinks (World)

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 171859

Pages: 39

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Unilever continues to rely on an organic growth strategy to grow its hot drinks business with no major acquisitions made in tea for several years. The company is confident it can grow its revenue by developing its core Lipton brand globally and exploring white spaces. The company identified the premium opportunity in tea and its alliance with GMCR will help to grow in this direction. |t should consider possessing its own tea beverage pod machine to fully capture pod growth in the long run.

Euromonitor International’s Unilever Group in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth O pportunities
Tea Growth Opportunities
Brand Strategy
Operations
Recommendations

Price: $ 520.00

Related research categories

By sector: Hot drinks, General drinks

By market: Global