Unilever Group in Hot Drinks (World)

Published: April 2012

Publisher: Euromonitor Plc

Product ref: 137178

Pages: 39

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Unilever continues to rely on an organic growth strategy to grow its hot drinks business with no major acquisitions made for tea for many years. The company is confident that it can grow its revenue by developing its core Lipton brand globally and exploring its white spaces. However, it could be a challenge to improve its position in the overall hot drinks market without a major acquisition, as Nestlé has strong leadership in coffee, which is Unilever’s weak spot.

Euromonitor International’s Unilever Group in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth Opportunities
Coffee Growth Opportunities
Brand Strategy
Operations
Recommendations

Price: $ 520.00

Related research categories

By sector: Hot drinks, General drinks

By market: Global