Unicer - Bebidas de Portugal, SA in Alcoholic Drinks (Portugal)

Unicer - Bebidas de Portugal, SA in Alcoholic Drinks (Portugal)

Published: August 2014
Publisher: Euromonitor International
Product ref: 219205
Pages: 3
Format: PDF
Delivery: Immediate download

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Unicer will try to consolidate its lead in beer in Portugal. Senior figures in the company consider that in order to achieve the stated goals, a sharper and more effective business strategy will have to be implemented, as competition with the second player, SCC - Sociedade Central de Cervejas e Bebidas, is fierce. The company’s leadership will continue to rely on extensive promotional activity for its main brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: General alcohol, General drinks

By market: Portugal (in Europe), Saudi Arabia (in Asia)

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