Ukraine Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176494

Pages: 134

Format: PDF

Delivery: By product vendor

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Price: $ 6171.00

Report description

Product Synopsis
A detailed market research report on the Ukraine beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
. This report comprises high level market research data on the Ukraine beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
A 2% decline in sales of beer was recorded in 2012. There was an increase in the first half of the year because of the UEFA 2012 football tournament.

What are the key drivers behind recent market changes?
. The gloomy economic news and expected inflation made Ukrainians rather pessimistic in 2012. During the year, fears of a new economic crisis, possible devaluation and high inflation (after the elections) were widespread concerns.

What makes this report unique and essential to read?
The Ukraine Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Ukraine Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Alcoholic beverage prices rise by around 1%

Belarus lifted restrictions on beer imports from Ukraine in May, which allowed Ukrainian beer producers to increase exports to Belarus which is an important market for them.

After the ban on street consumption was introduced in 2012, the mainstream segment started to decline rather rapidly

Sales of beer in Ukraine continued to decline by 2%.

The gloomy economic news and expected inflation made Ukrainians rather pessimistic in 2012. During the year, fears of a new economic crisis, possible devaluation and high inflation (after the elections) were widespread concerns.

Key Highlights
The active growth within the beer industry stopped from 2008 and it remains in crisis due to an extremely unfavorable legal and tax environment in Ukraine

In May 2012 the Ukrainian parliament tightened requirements on advertising of beer. All bans on the advertising of alcoholic beverages and tobacco products were extended to beer.

All market leaders were active in terms of new product development. Most product launches were premium and rather innovative for the market.

After a dramatic decline in the previous year, exports demonstrated a 13% increase in volume in 2012. At the same time import volumes increased by an impressive 41% in 2012.

The most popular beer type is lager (marketed as 'svitle' by most domestic producers). Most mainstream, premium and discount brands belong to this beer type

Table of contents

Executive Summary
Section 1 Market Context
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1992-2016F
East Europe Population Size and Growth 2003-2014F
Economic Indicators 2005-2015F
East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2003-2014F
East Europe Beverage Consumption Per Capita - Growth, 2004-2014F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2013
Section 2 Market Background Briefing
Market Background Briefing
Beer Definitions by Type – Local Segmentation
Beer Definitions by Type – Standard Price Segmentation
Beer Definitions by Type – Alcoholic Strength
Beer Definitions by Type – Beer Type
Beer Definitions by Type – Local, National and International
Section 3 Market Update
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2013
Distribution 2013
Packaging 2013
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2011-2013
Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2013
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2013
Packaging Trends
Chart - Distribution by Channel, 2013
Chart - Consumption by Price Segment, 2013
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2012-2014F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe for Beer - Number / % Share, 2009-2013
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value / % Share, 2009-2013
Table 3.7 - Leading Retail Groups for Beer, 2013
Table 3.8 - Leading Distributors/Drinks Wholesalers, 2013
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2012-2014
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2012-2014
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2003-2014F
Commercial Beverage Consumption - per Capita - % Share, 2003-2014F
Commercial Beverage Consumption - per Capita - Growth, 2003-2013
Commercial Beverage Consumption - Million Litres, 2003-2014F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2003-2014F
Beer Production/Trade/Consumption, 2003-2014F
Beer Production/Trade/Consumption - Growth, 2003-2014F
Consumption of FABs and Cider, 2001-2014F
Beer Foreign Trade By Country (Imports), 2010-2014F
Beer Foreign Trade By Country (Exports), 2010-2014F
Beer Market Valuation (Local Currency), 2012-2014F
Beer Consumption by Local Definition, 2010-2014F
Beer Consumption by Standard Price Segmentation, 2010-2014F
Beer Consumption by Alcoholic Strength, 2010-2014F
Beer Consumption by Type, 2010-2014F
Beer Consumption by Geographic Scope, 2010-2014F
Beer All Trademarks, 2009-2013
Beer Brands by Local Definition, 2009-2013
Beer Brands by Standard Price Segment, 2009-2013
Beer Brands by Alcoholic Strength, 2009-2013
Beer Brands by Type, 2009-2013
Beer Imported Brands by Origin, 2009-2013
Beer Licensed Brands, 2009-2013
Beer Private Label Brands, 2009-2013
Beer Trademark Owners, 2009-2013
Beer Local Operators, 2009-2013
Beer Leading Brewers/Importers, 2009-2013
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2010-2014F
Beer Distribution: On vs Off Premise, 2010-2014F
Section 4 Brewer Profiles
CARLSBERG UKRAINE (formerly SLAVUTICH, CARLSBERG GROUP, earlier- BBH UKRAINE)
MILLER BRANDS UKRAINE (formerly CJS DONETSK GROUP SARMAT)
OBOLON
SUN INBEV UKRAINE (formerly SUN INTERBREW UKRAINE)
Smaller Brewers
Ridna Marka (Radomyshl)
Persha Pryvatna Brovatnya

List of Tables
Table 1: Ukraine Population Size and Growth, 1991-2015F
Table 2: East Europe Population Size and Growth, 2002-2013F
Table 3: Ukraine Economic Indicators, 2004-2014F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2012
Table 11: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2010-2012
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2011-2013F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 19: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 20: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 23: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 25: Beer Production/Trade/Consumption, 2002-2013F
Table 26: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 27: Consumption of FABs and Cider, 2002-2013F
Table 28: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 29: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 30: Beer Market Valuation (Local Currency), 2011-2013F
Table 31: Beer Consumption by Local Definition, 2009-2013F
Table 32: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 33: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 34: Beer Consumption by Type, 2009-2013F
Table 35: Beer Consumption by Geographic Scope, 2009-2013F
Table 36: Beer All Trademarks, 2008-2012
Table 37: Beer Brands by Local Definition, 2008-2012
Table 38: Beer Brands by Standard Price Segment, 2008-2012
Table 39: Beer Brands by Alcoholic Strength, 2008-2012
Table 40: Beer Brands by Type, 2008-2012
Table 41: Imported Brands by Origin, 2008-2012
Table 42: Beer Licensed Brands, 2008-2012
Table 43: Beer Private Label Brands, 2011-2012
Table 44: Beer Trademark Owners, 2008-2012
Table 45: Beer Local Operators, 2008-2012
Table 46: Beer leading Brewers/Importers, 2008-2012
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F
Table 49: Breweries Capacity (000s HL)
Table 50: Carlsberg Ukraine Brand List
Table 51: Carlsberg Ukraine Brand Volumes 2008-2012
Table 52: Breweries Capacity (000s HL)
Table 53: Brand List
Table 54: Miller Brands Ukraine Brand Volumes 2011-2011
Table 55: Donetsk Group Sarmat Brand Volumes 2008-2010
Table 56: Breweries Capacity (000s HL)
Table 57: Brand List
Table 58: Obolon Brand Volumes 2008-2012
Table 59: Breweries Capacity (000s HL)
Table 60: Brand List
Table 61: Sun InBev Ukraine Brand Volumes 2008-2012
Table 62: Company Ridna Marka (Radomyshl)
Table 63: Company Persha Pryvatna Brovarnya

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 6171.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Ukraine (in Europe)