UK Wine Design: Which label is right for your wine?

Published: August 2011

Publisher: Wine Intelligence

Product ref: 151754

Pages: 60

Format: PDF

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Price: $ 1600.00

Report description

This report looks at how label designs significantly influence consumer perceptions and behaviour in the UK market.Our research and other studies in this area suggest that labels play a very important role in the decision making process at a sub-conscious level. Labels need to fit within certain style groupings or archetypes to be considered for different occasions. The style of label (including its colour, font, design) gives important signals about the quality of the product, the expected price point and the occasions it is most suited for. However this need to conform to archetype needs to be traded off against the need for products to stand out on crowded shelves. The evidence in this report suggests that a more scientific approach to label design, starting with target consumer needs and perceptions, would be beneficial to the industry.

Table of contents

  • Summary of the insights in this report
  • Understanding the wine label categories
  • How different label categories perform
  • How label perceptions vary by country of origin
  • Market overview and methodology

Price: $ 1600.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: United Kingdom (in Europe)