UK Retail Occasions: Halloween 2012

Published: November 2012

Publisher: Canadean Ltd

Product ref: 164937

Pages: 44

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

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Price: $ 6750.00

Report description

Product Synopsis
This report provides an in-depth understanding of how consumers behaved over Halloween 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when buying Halloween products. The report is driven by unique consumer data and interviews.

Introduction and Landscape
Conlumino's Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what’s happening and what it means for you.

Key Features and Benefits

Key Market Issues
1. Understand what's being purchased
We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased
We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent
We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights
With 40.8% of consumers feeling financially worse off this year compared to the last, over a third spent less this Halloween. Already viewed as a more secondary event, there was a clear willingness among shoppers to cut back on what are highly discretionary products.

Over half of consumers believe that Halloween itself is a waste of money, with just 10% citing it as an important celebration. Indeed, while 47.7% of consumers purchased at least one Halloween product, penetration in the clothing and costume, and entertainment and stationery categories was comparatively low, reflecting weak engagement overall.

Strongly tapping into prevailing price and convenience demands, the grocers were viewed as ideal destinations for Halloween products, with over two-thirds of shoppers utilizing supermarkets for purchases. Elsewhere, value-focused general merchandisers also commanded high penetration, particularly for products such as decorations.

Penetration among younger demographics was higher, with these consumers more likely to purchase for Halloween-related social events. In particular, shoppers in the 25-34 and 35-44 age brackets were more likely to buy for their children.

Table of contents

1. Overview and summary of findings,
2. Consumer attitudes to Halloween,
3. Decorations purchasing dynamics,
4. Clothing and costume purchasing dynamics,
5.Halloween food products purchasing dynamics,
6. Entertainment and stationery purchasing dynamics,
7. Technical appendix

List of Tables
1. What's driving store selection: decorations
2. Retailers used for decorations
3. Penetration and average spend by products: decorations
4. Retailers used for pumpkins
5. Penetration and average spend by products: pumpkins
6. Retailers used for home decorations
7. Penetration and average spend by products: home decorations
8. Retailers used for tableware
9. Penetration and average spend by products: tableware
10. What's driving store selection: clothing and costumes
11. Retailers used for overall clothing and costumes
12. Penetration and average spend by products: overall clothing and costumes
13. Retailers used for kids costumes
14. Penetration and average spend by products: kids costumes
15. Retailers used for adult costumes
16. Penetration and average spend by products: adult costumes
17. Retailers used for costume accessories
18. Penetration and average spend by products: costume accessories
19. What's driving store selection: Halloween food products
20. Retailers used for overall Halloween food
21. Penetration and average spend by products: overall Halloween food
22. Retailers used for chocolate
23. Penetration and average spend by products: chocolate
24. Retailers used for sweets and candy
25. Penetration and average spend by products: sweets and candy
26. Retailers used for cakes
27. Penetration and average spend by products: cakes
28. What's driving store selection: entertainment and stationery
29. Retailers used for entertainment and stationery
30. Penetration and average spend by products: entertainment and stationery
31. Retailers used for film and music
32. Penetration and average spend by products: film and music
33. Retailers used for stationery and books
34. Penetration and average spend by products: stationery and books
35. Retailers used for games and apps
36. Penetration and average spend by products: games and apps

List of Figures
1. How consumers feel in financial terms compared to last Halloween
2. How Halloween spending this year compares to last year
3. Proportion of consumers buying Halloween items this year
4. Which channels consumers used for Halloween purchasing this year
5. Key retailer ratings on Halloween: price
6. Key retailer ratings on Halloween: quality
7. Key retailer ratings on Halloween: range
8. Key retailer ratings on Halloween: display
9. Key retailer ratings on Halloween: products
10. Retailers doing the best job of promoting Halloween
11. Consumer attitudes towards Halloween
12. Halloween activities undertaken this year
13. Buying penetration: decorations
14. Buying penetration by demographics: decorations
15. Buying penetration: pumpkins
16. Buying penetration by demographics: pumpkins
17. Buying penetration: home decorations
18. Buying penetration by demographics: home decorations
19. Buying penetration: tableware
20. Buying penetration by demographics: tableware
21. Buying penetration: overall clothing and costumes
22. Buying penetration by demographics: overall clothing and costumes
23. Buying penetration: kids costumes
24. Buying penetration by demographics: kids costumes
25. Buying penetration: adult costumes
26. Buying penetration by demographics: adult costumes
27. Buying penetration: costume accessories
28. Buying penetration by demographics: costume accessories
29. Buying penetration: overall Halloween food
30. Buying penetration by demographics: overall Halloween food
31. Buying penetration: chocolate
32. Buying penetration by demographics: chocolate
33. Buying penetration: sweets and candy
34. Buying penetration by demographics: sweets and candy
35. Buying penetration: cakes
36. Buying penetration by demographics: cakes
37. Buying penetration: overall entertainment and stationery
38. Buying penetration by demographics: overall entertainment and stationery
39. Buying penetration: film and music
40. Buying penetration by demographics: film and music
41. Buying penetration: stationery and books
42. Buying penetration by demographics: stationery and books
43. Buying penetration: games and apps
44. Buying penetration by demographics: games and apps

Price: $ 6750.00

Related research categories

By sector: Retail (in Off-trade)

By market: United Kingdom (in Europe)