Tusker Mattresses in Retailing (Kenya)
Tusker Mattresses is consolidating its hold over the lower-end segment within the supermarkets category in Kenya and making forays into the higher-end segment. It has traditionally been considered a mass-market company, with products positioned to appeal to lower-income groups. However, this view is changing and the company has begun revamping its old outlets and introducing new, more upmarket branches.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsStrategic Direction
Summary 1 Tusker Mattresses: Key Facts
Summary 2 Tusker Mattresses: Operational Indicators
Summary 3 Tusker Mattresses: Competitive Position 2012
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