Tsingtao Brewery Co Ltd in Alcoholic Drinks (China)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 177014

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

As one of the leaders of the beer industry in China, Tsingtao Brewery faces various challenges and difficulties. In order to retain its position in the industry, the company will expand and consolidate its share by adopting a dual-drive development strategy. On the one hand, the company will further tap the advantage of Tsingtao beer in the country and enhance its premium positioning. On the other hand, the company will strengthen sports marketing to boost the volume sales of Tsingtao beer.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Tsingtao Brewery Co Ltd: Key Facts
Summary 2 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Tsingtao Brewery Co Ltd: Competitive Position 2012

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Related research categories

By company: Tsingtao Brewery Company