Tropicana UK Ltd in Soft Drinks (United Kingdom)

Tropicana UK Ltd in Soft Drinks (United Kingdom)

Published: May 2014
Publisher: Euromonitor International
Product ref: 213440
Pages: 2
Format: PDF
Delivery: Immediate download

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Tropicana UK Ltd is expected to increase its marketing and promotions activity as well as strengthen its health positioning. This will be mainly achieved thanks to its newest product Trop50, its first juice product outside the “not from concentrate 100% juice” range, which added water content naturally reduces the amount of sugar in the drink. The company is hoping to attract more health-conscious consumers and differentiate itself further from its key competitor, Innocent Drinks Co Ltd.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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