Tropicana Looza Benelux in Soft Drinks (Belgium)
Looza is a leading brand in foodservice in Belgium. However, the lower consumption of fruit/vegetable juice in foodservice will have an impact on the strategic direction of Tropicana Benelux. The company is expected to strengthen its presence with the Looza brand in off-trade in order to offset the decline of its performance in foodservice. Home consumption will be a growth driver for Tropicana Looza as its Looza brand should enjoy strong brand loyalty and recognition.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Tropicana Looza Benelux: Key Facts
Summary 2 Tropicana Looza Benelux: Operational Indicators
Summary 3 Tropicana Looza Benelux: Production Statistics 2012
Summary 4 Tropicana Looza Benelux: Competitive Position 2012
Related research categories
By company: Tropicana
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