TrendSights: On-The-Go

Published: November 2012

Publisher: Datamonitor

Product ref: 156295

Pages: 51

Format: PDF

Delivery: By product vendor

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Report description

Consumers’ daily lives are increasingly becoming busier and more complex, causing them to be (or perceive themselves to be) time-poor. Targeting these on-the-go consumers is therefore about offering convenient, time-saving products and solutions that best align with their lifestyles, both inside and outside the home.

  • Identify lucrative marketing and innovation opportunities applicable to a broad range of CPG sectors.
  • Access a unique blend of consumer and innovation insight to understand how consumer desire for on-the-go products can be met.
  • Examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, and retail spaces.

Snacking products are growing in popularity as a convenient on-the-go food choice. Over a third of global consumers (34%) snack between meals in the afternoon and evening three or more times a week.

The convenience and flexibility of accessing the Internet anywhere and at any time has already brought about sophisticated shopping methods – many of these particularly aimed at the busy consumer. Around one in 10 website hits globally currently come from handheld mobile devices.

Keywords: convenient, easy, snacking, lunch, outside, on-the-go, busy, hectic, active, smart, time-saving, quick, mobile, smartphone.

  • What is the On-The-Go sub-trend? What types of consumer characterize an on-the-go lifestyle?
  • How are brands across the CPG space currently addressing the needs of consumers on the go?
  • What potential innovation opportunities exist to meet the demands of on-the-go consumers?

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