Trends market research (page 1 of 16)

Dutch alcohol brand Bavaria Beer sparked a major debate in marketing circles as a result of its attempted ambush of official sponsor Budweiser during the 2010 FIFA World Cup in South Africa. This case...

A complete market research guide to the retail industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Features our famous trends analysis, bricks...

The Monthly Report provides the reader with the top-line data necessary to quickly keep abreast of the deal activity in the consumer packaged goods industry on a month-on-month basis....

The report provides a review and understanding of the mergers and acquisitions (M&As), capital-raising, partnering deals and agreements entered into by CPG companies during February 2012....

The report provides a review of the M&A, capital-raising, partnering deals and agreements entered into by CPG companies during March 2012....

The report provides a review of the M&A, capital-raising, partnering deals and agreements entered into by CPG companies during April 2012...

Product Synopsis The report provides a review of the mergers and acquisitions (M&As), capital raising, partnering deals and agreements entered into by CPG companies during July 2012....

The report provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals and agreements entered into by CPG companies during August 2012....

The report provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by CPG companies during September 2012....

The report provides a review of the mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by CPG companies during November 2012....

The report provides a review and understanding of mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by CPG companies during October 2012....

The report provides a review of the mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by CPG companies during December 2012....

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It provides a comprehensive account of how executives in the global foo...

Summary This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It provides a comprehensive account of important drivers behind...

This report is the result of an extensive survey drawn from an exclusive panel of leading food and beverage industry executives. It provides analysis on new trends in manufacturing of private label pr...

Amid volume declines in spirits generally, Gruppo Campari's Aperol brand has achieved dramatic growth since 2004, with total sales quadrupling off the back of expansion both throughout its core Italia...

With consumer media consumption habits changing, social media has become an important marketing platform for all CPG manufacturers. This case study looks at how two brands Mentos and Diet Coke harness...

China is a key growth market for virtually all consumer packaged goods categories; indeed, the sheer size and spending power of the market is difficult to ignore. The situation in the spirits category...

Opportunities are emerging for packaging that provides properties beyond simply containing the product. This case study analyzes key drivers and inhibitors affecting the adoption of smart packaging a...

With the underlying shift from on to off trade drinking in the UK, the importance of wine to the alcohol market has grown. This case study assesses how, by focusing on brand communication, brand archi...

With US consumers becoming more health conscious, non-carbonated drinks have experienced a surge in demand in recent years. This has caused the non-carbonated drinks market to become a highly competit...

Seasonal packaging no longer represents a novel promotional tool but rather a necessary strategy used by the majority of brands. This case study examines the way in which manufacturers are using innov...

Case studies of successes and failures in consumer packaged goods innovation and marketing in 2012 are discussed in this webinar, which originally ran on March 5 and 6, 2013. Watch the webinar recordi...

This presentation highlights the key consumer and innovation trends that are driving the Health & Wellness trend in food and drink....

How do you tell the difference between a trend and a fad? Where is the best place to put your money – and why? Published every year since 1996, our 10 Key Trends is the only trends analysis that ena...

If you have an idea for a new food or beverage with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? This report sets out the five eleme...

They’re the fastest-moving, biggest bandwagon in global marketing and branding – but are social media more than just the “shiny new object in the room”, as a senior executive put it? With their low-co...

The food and beverage industry’s most-used guide to the trends driving the business of food and health. Published each year since 1996, this long-term forecast enables companies to formulate their inn...

Focus on health: Major FMCG players are trying to cash in on the health trend to expand category sales and/or create product differentiation. Food manufacturers, Non-alcoholic carbonated beverage gian...

The Selling Consumer Goods in China report covers the 41 cities in China that offer consumer goods companies the best prospects for market penetration and growth on the fast-growing Chinese consumer g...