The Lunch on-the-go Shopper Mission 2010; Soft Drinks Focus
Report description
Evolution’s report also goes beyond traditional market and consumer analysis to highlight how soft drinks shoppers in particular are motivated and behave in-store when lunching on-the-go, and how they compare to the average lunch shopper.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the lunch on-the-go market with a specific focus on soft drinks. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.
This report will help you to:
Review the profile of lunch shoppers by key metrics including demographics, penetration, frequency and spend.
Compare and contrast the attitudes of soft drink lunchers to the average luncher in relation to key topics including meal deals, health & wellbeing, budgeting and treating.
Assess key barriers to purchase and develop strategies to overcome.
Learn about the profile and attitudes of lunchers who consider soft drinks but then purchase alternatives, and discover what they buy instead.
Ascertain the performance of major categories including soft drinks across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary and substitute categories for lunch shoppers who buy soft drinks.
Identify the key drivers of purchase for major categories including soft drinks in the lunch on-the-go market.
Discover the different circumstances in which shoppers buy soft drinks as part of lunch to-go.
Analyse the key category opportunities in the lunch on-the-go market and identify where your categories fit in
This report provides as standard one of the most comprehensive studies into the broader lunch on-the-go market, including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including meal deals, health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers’ on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the lunch on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.
Table of contents
Key findings and summaryAn introduction to the on-the-go shopper mission
What are shopper missions?
What is an on-the-go mission?
What are the different types of on-the-go mission?
What are the different on-the-go channels?
How do shopper missions influence shopper behaviour?
The on-the-go market
What is the penetration of on-the-go food and drink among UK shoppers?
How likely is each shopper demographic to buy food and drink on-the-go regularly?
The on-the-go shopper missions: at a glance
What is the penetration of the different on-the-go missions among UK shoppers?
How likely is each shopper demographic to conduct each of the different on-the-go missions?
How frequently do UK shoppers buy lunch on-the-go?
How frequently do UK shoppers buy snacks on-the-go?
How much do UK shoppers spend when buying lunch on-the-go?
How much do UK shoppers spend when buying snacks on-the-go?
The lunch on-the-go shopper mission: drivers and trends
What are the key drivers for the lunch on-the-go market?
Trading up
Investment in brand
Leveraging technology
Overcoming barriers to purchase
Increasing weight of purchase
Retailer and format development
Improving promotional and display effectiveness
Greater choice
The lunch on-the-go shopper mission: key characteristics
What retailers do shoppers use for lunch on-the-go?
What retail channels do shoppers use for lunch on-the-go?
How does this vary by demographic?
What categories do shoppers buy for lunch on-the-go?
How does this vary by retail channel?
What accompaniments do shoppers buy with sandwiches for lunch on-the-go?
How much do UK shoppers spend when buying lunch on-the-go?
How does this vary by demographic?
How does circumstances influence shopper spend in lunch on-the-go?
How frequently do UK shoppers buy lunch on-the-go?
How do circumstances influence frequency of lunch on-the-go shopping?
The lunch on-the-go shopper mission: shopper context
What is the penetration of lunch on-the-go among UK shoppers?
How likely is each shopper demographic to buy lunch on-the-go regularly?
What proportion of lunch on-the-go shoppers say they consider offers and suggestions?
The lunch on-the-go shopper mission: mission context
What proportion of lunch on-the-go shoppers relate to different circumstances?
How does this vary by demographic?
What categories do lunch on-the-go shoppers who have lunch at their workplace buy?
What categories do lunch on-the-go shoppers who have lunch as a break from work buy?
What are the drivers of store choice among lunch on-the-go shoppers?
How do drivers of store choice vary by demographic?
The lunch on-the-go shopper mission: shopper motivations and behaviours
What are the drivers of item choice among lunch on-the-go shoppers?
How do drivers of item choice vary by demographic?
What items do lunch on-the-go shoppers consider but then choose not to buy?
What are lunch on-the-go shoppers’ attitudes towards treating?
What are lunch on-the-go shoppers’ attitudes towards meal deals?
What are lunch on-the-go shoppers’ attitudes towards budgeting and spend?
What are lunch on-the-go shoppers’ attitudes towards health and wellbeing?
What are the key barriers to purchase for items among lunch on-the-go shoppers?
The lunch on-the-go shopper mission: soft drinks focus
Key findings and summary
What are the key growth opportunities for soft drinks in lunch on-the-go?
What proportion of soft drinks sales in lunch on-the-go are attributed to each sub-category?
How likely is each shopper demographic to buy soft drinks when shopping for lunch on-the-go?
How frequently do lunch on-the-go shoppers who buy soft drinks buy lunch on-the-go?
Which retailers do lunch on-the-go shoppers who buy soft drinks use?
Which retail channels do lunch on-the-go shoppers who buy soft drinks use?
What are the drivers of store choice among lunch on-the-go shoppers who buy soft drinks?
What other categories do lunch on-the-go shoppers who buy soft drinks, buy?
How much do lunch on-the-go shoppers who buy soft drinks typically spend?
What are the drivers of item choice among lunch on-the-go shoppers who buy soft drinks?
What are the circumstances of lunch on-the-go shoppers who buy soft drinks?
What are lunch on-the-go shoppers who buy soft drinks attitudes towards treating?
What are lunch on-the-go shoppers who buy soft drinks attitudes towards meal deals?
What are lunch on-the-go shoppers who buy soft drinks attitudes towards budgeting and spend?
What are lunch on-the-go shoppers who buy soft drinks attitudes towards health and wellbeing?
What are the key barriers to purchase for items among lunch on-the-go shoppers?
How likely is each shopper demographic to consider soft drinks when buying lunch on-the-go but not purchase?
What categories do lunch on-the-go shoppers who consider but not buy soft drinks, purchase?
The lunch on-the-go shopper mission: retailer propositions
What does the lunch on-the-go proposition look like for the different retail outlets?
Tesco
Asda
Sainsbury’s
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WH Smith
Petrol Filling Stations
Motorway Service Stations
Methodology
Our quantitative survey
Our focus groups
Glossary
Related research categories
By sector: Soft drinks, Consumer (in Trends), General drinks
The just-drinks office is currently: Open
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 12:31pm (Monday, 20 May 2013)
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