Top Trends to Shape the Future of the FMCG Industry in India
India is changing rapidly as a society and as a consumer culture. An understanding of these changes and the causes behind them will be key to success for a FMCG player in India, so as to focus on the key trends, product categories and consumer segments, to profit the most from the positive economic climate.Features and benefits
- India specific insights that help derive a richer appreciation of the nature and direction of Indian consumerism * Tracks seven key trends that will define the Indian FMCG industry's growth trajectory, in terms of product, market and consumer-related aspects * Insights from an annual consumer survey among Indians respondents, coupled with macro-economic indicators, to showcase market potential
This is the first India specific report to exhaustively elucidate the trends that will shape the FMCG industry in the coming decade, with a thorough analysis of the causes behind the trends.
Your key questions answered
- What will drive India's consumerism - in terms of consumer habits and evolving need states? * What are the key trends FMCG firms need to focus on in the coming decade, to realize the potential the India market has to offer?
Table of contents
This product has been designed for delivery in a slide pack format (ppt and pdf).
Features and Benefits
Key questions answered
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