The world’s top-performing spirits brands

Published: October 2012

Publisher: just-drinks.com / IWSR

Product ref: 149513

Pages: 90

Format: PDF

Delivery: Immediate download

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Company wide use

Price: $ 1190.00

Report description

This is the second edition of our popular ranking of the world's leading spirits brands.

The report provides quantitative analysis conducted by The IWSR, which ranks the top 124 spirits brands based on 2011 full-year volume data, 2011 value analysis and rates of recent growth. This data is then complemented throughout the report by findings from just-drinks' spirits brand ratings survey, which was sent out to just-drinks' global readership in July 2012.

The result is a fascinating and unique blend of quantitative and qualitative market research providing rankings (overall and by spirits category) and industry opinion on what have been the best-performing global spirits brands of 2011.

Following an introduction, the report begins by reviewing the top ten overall spirits brands in order, with lengthy textual analysis of why each brand scored where it did. Quantitative performance data and qualitative survey data is provided.

The report then focuses on the last 12 months' performance of the brand owners and spirits categories, with each ranked and compared.

Finally, the complete ranking table listing all 124 spirits brands is provided as an appendix.

All data is also included in Excel files for ease of use.

Use this report to:

  • Get a unique insight and perspective on how each major spirits brands has performed both overall and within its peer group
  • Review the change in position of each brand based on comparing this year's with last year's rankings
  • See how the brand owners have performed against each other
  • Compare competitor brands with your own
  • Gain insight into what the industry thinks about each other's brands
  • Gain unique analysis on each brand's volume-, value- and growth-rankings
  • Review each brand's 2007-2011 values and volumes (and get further historic and comparative data in separate tables in Excel files)

Table of contents

Chapter 1 Introduction
About the performance brand methodology

Chapter 2 The top 10 performing spirits brands
Johnnie Walker
Hennessy
Chivas Regal
Jack Daniel's
Jameson
Absolut
Grey Goose
Rémy Martin
Cîroc
Martell

Chapter 3 Performance of the brand owners
Diageo
Pernod Ricard
Bacardi
Beam Inc.
William Grant & Sons
Rémy Cointreau
Brown-Forman
Campari
Edrington
La Martiniquiase
LVMH

Chapter 4 Performance of the spirits categories
Scotch
Vodka
Rum
Non-Scotch whisky
Flavoured spirits (including bitters)
Cognac
Non-Cognac brandy
Gin
Tequila
Appendix 1: Top 123 performing spirits brands, 2011

List of tables
Table 1: Top 10 performing spirits brands, 2004-2011 (ranked by 2011 volume, value, and growth)
Table 2: just-drinks Scotch whisky survey question: Brand strength: Please rate how much each of the brands stand out amongst their competitors (5 is strongest, 1 is weakest)
Table 3: just-drinks' brandy and cognac survey: Brand strength: Please rate how much each of the brands stand out amongst their competitors (5 is strongest, 1 is weakest)
Table 4: just-drinks' brandy and cognac survey question: Brand potential: Please rate how much potential you think the brands have, in order to gain further market share or penetration over the next 12 months (5 is most potential, 1 is least potential).
Table 5: just-drinks' brandy and cognac survey question: Brand innovation: Please rate how innovative you think the brands are (5 is most innovative, 1 is least innovative).
Table 6: Diageo's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 7: Pernod Ricard's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 8: Bacardi's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 9: Beam's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 10: William Grant's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 11: Remy Cointreau's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 12: Brown Forman's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 13: Campari's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 14: Edrington's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 15: La Martiniquiase's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 16: LVMH's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 17: Scotch whisky's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 18: Vodka's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 19: Rum's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 20: just-drinks' rum survey question: Brand strength: Please rate how much each of the brands stand out amongst their competitors (5 is strongest, 1 is weakest)
Table 21: just-drinks' rum survey question: Brand innovation: Please rate how innovative you think the brands are (5 is most innovative, 1 is least innovative)
Table 22: Non-Scotch whiskie's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 23: Flavoured spirits' ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 24: just-drinks' liqueurs survey question: Brand strength: Please rate how much each of the brands stand out amongst their competitors (5 is strongest, 1 is weakest)
Table 25: just-drinks' liqueurs survey question: Brand innovation: Please rate how innovative you think the brands are (5 is most innovative, 1 is least innovative)
Table 26: Cognac's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 27: Non-Cognac brandy's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 28: just-drinks' brandy and cognac survey question: Brand strength: Please rate how much each of the brands stand out amongst their competitors (5 is strongest, 1 is weakest)
Table 29: just-drinks' brandy and cognac survey question: Brand innovation: Please rate how innovative you think the brands are (5 is most innovative, 1 is least innovative)
Table 30: Gin's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 31: Tequila's ranked brands, 2007-2011 (ranked by 2011 volume, value, and growth)
Table 32: The world's top performing spirit's brands, 2007-2011 (ranked by 2011 volume, value, and growth)

Choose your licence [?]:

Just for me

Company wide use

Price: $ 1190.00

Related research categories

By sector: Spirits

By market: Global