The Wilson Drinks Report
Report description
The special focus areas for the 5th edition of WDR (V5) cover a number of key questions :
The UK on trade
What are the main channels within the on trade?
Which drinks categories sell the most in each channel?
Which consumers typically drink in each channel?
What do consumers mostly drink when they go out?
How have the number of on (and off) trade premises licences changed over the last 3 years?
Consumer wine purchasing decision tree (supermarkets & off licences)
How does the average wine shopper in the UK actually decide which wine to buy?
How important are price or special offers?
What about colour, grape variety, taste, style or country of origin?
Have the retailers got their store layouts right?
What wine styles are being trialled in the marketplace?
Top 5 UK scotch whisky brands
What are the top 5 scotch whisky brands in the UK off trade for the 12m to 30 October 2010?
How have the top 5 brands performed vs the rest of the scotch whisky category?
How consolidated is the category?
How are the top 5 brands priced and distributed in major retailers?
What is the current health of the category?
Top 5 UK premium lager brands
What are the top 5 premium lager brands in the UK off trade for the 12m to 30 October 2010?
How have the top 5 brands performed vs the rest of the premium lager category?
How consolidated is the category?
How are the top 5 brands priced and distributed in major retailers?
What is the current health of the category?
Other content includes a look at what would persuade consumers to pay a higher price for premium Chilean wine, what consumer segments buy wine in supermarkets and off licences (some don’t). The main reasons for pre-loading are identified and there is a selection of Robert Parker vintage wine charts. The pricing trends for a number of leading brands is examined in the on and off trade for September – November and there is a collection of relevant market data from respected providers like Nielsen, CGA Strategy, BBPA, IWSR, HMRC, OANDA and ONS to provide a context for the analysis and consumer research.
Unlike many other reports, WDR is fresh, timely and responsive to market events, and is independent of any producer, retailer or trade association.
We combine primary research data from YouGov and relevant market data with insightful analysis and opinion to provide high quality, detailed information for decision makers.
Table of contents
Executive summarySpecial focus
The on trade
Wine purchasing decision tree
Top 5 UK brands : scotch whisky
Top 5 UK brands : premium lager
WDR briefing
Consumers who buy wine in supermarkets or off licences
Main reasons for pre-loading
Encouraging consumers to pay more for premium Chilean wine
Robert Parker wine vintage chart (other Old World)
WDR pricing trends : leading brands
Consumer research
Consumer segmentation
Monthly trends September - November 2010
Market data
Total volume & value - Nielsen, CGA Strategy
UK wine & spirit market - IWSR
Quarterly beer volumes - BBPA
MAT volumes released from bond - HMRC
UK GDP
CPI and RPI monthly trends
Other market data : foreign exchange
View from the bar : Winning the Ashes?
Related research categories
By sector: General drinks
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 3:21am (Wednesday, 19 June 2013)
Need help? Contact the research team
