The US Soft Drinks Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185333

Pages: 95

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Soft Drinks market in the US from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Soft Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soft Drinks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases with the economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Most Soft Drinks are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
The consumption of Concentrates in the US is much lower compared with other Soft Drinks categories such as Juices and Sparkling Soft Drinks. The category records a large number of Non-Users across all age groups and very few Heavy users.

Similar to the Concentrates market, the US Smoothies market is also not a large market in comparison to other Soft Drinks. The market share of the Kids & Babies age group is almost double that of Tweens & Early Teens, showing that the health benefits, of providing children with vital nutrients such as vitamins, associated with Smoothies only affect the youngest consumers.

Bottled water is the third biggest Soft Drinks market in the US. Usage patterns do not vary significantly across age groups, although the number of Non-users increases with age. This is because Bottled Water consumption is linked to physical activity and sports, participation of which declines with age.

Key Highlights
Health is the most important trend in the Functional drinks market, highlighting the importance of communicating the specific health benefits products in this category provide to consumers.

Juices constitutes the second largest segment in the overall Soft Drinks market. Kids & Babies account for a significant share of the market, featuring the Heaviest users and the fewest Non-users. Parents play a key role in this, as they encourage their children to consume Juices because of their high vitamin content.

Private labels account for more than one-fifth of the Bottled Water market, the highest private label penetration in the US Soft Drinks market. The relatively low penetration of private labels across the US Soft Drinks market is an indicator of both the strength of the brands and the current lack of investment by retailers in strong private label products.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soft Drinks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready To Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
3.3 Behavioral Trends and Market Value
3.3.1 Bottled Water
3.3.2 Concentrates
3.3.3 Functional Drinks
3.3.4 Juices
3.3.5 Ready To Drink Tea & Coffee
3.3.6 Smoothies
3.3.7 Sparkling Soft Drinks
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Bottled Water
4.1.2 Concentrates
4.1.3 Functional Drinks
4.1.4 Juices
4.1.5 Ready To Drink Tea & Coffee
4.1.6 Smoothies
4.1.7 Sparkling Soft Drinks
4.2 Consumer Profiles by Product Category
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready To Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
5.2.1 Bottled Water
5.2.2 Concentrates
5.2.3 Functional Drinks
5.2.4 Juices
5.2.5 Ready To Drink Tea & Coffee
5.2.6 Smoothies
5.2.7 Sparkling Soft Drinks
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soft Drinks
6.1.2 Bottled Water
6.1.3 Concentrates
6.1.4 Functional Drinks
6.1.5 Juices
6.1.6 Ready To Drink Tea & Coffee
6.1.7 Smoothies
6.1.8 Sparkling Soft Drinks
7 Consumption Impact: Market Valuation
7.1 Soft Drinks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soft Drinks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soft Drinks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Soft Drinks
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Bottled Water
8.2.2 Retail Share by Volume - Concentrates
8.2.3 Retail Share by Volume - Functional Drinks
8.2.4 Retail Share by Volume - Juices
8.2.5 Retail Share by Volume - Ready To Drink Tea & Coffee
8.2.6 Retail Share by Volume - Smoothies
8.2.7 Retail Share by Volume - Sparkling Soft Drinks
8.3 Profiles of End-Consumers of Soft Drinks, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Supervalu
8.3.6 Wal-Mart
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate - USD vs. USD
Table 3: United States Survey Respondent profile (weighted), 2012
Table 4: United States Soft Drinks Value Share (%), by Age Groups, 2012
Table 5: United States Soft Drinks Value Share (%), by Gender, 2012
Table 6: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United States Soft Drinks Value Share (%) by Wealth Groups, 2012
Table 9: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Table 10: United States Bottled Water Consumer Group Share (% market value), 2012
Table 11: United States Concentrates Consumer Group Share (% market value), 2012
Table 12: United States Functional Drinks Consumer Group Share (% market value), 2012
Table 13: United States Juices Consumer Group Share (% market value), 2012
Table 14: United States Ready To Drink Tea & Coffee Consumer Group Share (% market value), 2012
Table 15: United States Smoothies Consumer Group Share (% market value), 2012
Table 16: United States Sparkling Soft Drinks Consumer Group Share (% market value), 2012
Table 17: United States Total Bottled Water Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Concentrates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Total Functional Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United States Total Juices Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United States Total Ready To Drink Tea & Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United States Total Smoothies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United States Total Sparkling Soft Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United States Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United States Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United States Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United States Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United States Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United States Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United States Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United States Bottled Water Consumer Profiles (% consumers by sub-group), 2012
Table 39: United States Concentrates Consumer Profiles (% consumers by sub-group), 2012
Table 40: United States Functional Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 41: United States Juices Consumer Profiles (% consumers by sub-group), 2012
Table 42: United States Ready To Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2012
Table 43: United States Smoothies Consumer Profiles (% consumers by sub-group), 2012
Table 44: United States Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 45: United States Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: United States Bottled Water Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United States Concentrates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United States Functional Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United States Juices Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United States Ready To Drink Tea & Coffee Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United States Smoothies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United States Sparkling Soft Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United States, Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United States, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United States, Concentrates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United States, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United States, Juices: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United States, Ready To Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United States, Smoothies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United States, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United States Soft Drinks Market Value (US Dollar million), by Category, 2012
Table 62: United States Soft Drinks Market Value (US$ million), by Category, 2012
Table 63: United States Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 64: United States Soft Drinks Market Value (US$ million), by Category, 2012
Table 65: United States Soft Drinks Expenditure Per Capita (US Dollar), by Category, 2012
Table 66: United States Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Table 67: United States Soft Drinks Expenditure Per Household (US Dollar), by Category
Table 68: United States Soft Drinks Expenditure Per Household (US$), by Category
Table 69: United States Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 70: United States Soft Drinks Consumption Per Capita (Ltrs), by Category, 2012
Table 71: United States Soft Drinks Consumption Per Household (Ltrs ), by Category, 2012
Table 72: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 73: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 74: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 75: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 76: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 77: United States Ready To Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 78: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 79: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 80: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 81: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 82: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 83: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 84: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2012
Table 85: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: United States Soft Drinks Value Share (%), by Age Groups, 2012
Figure 3: United States Soft Drinks Value Share (%), by Gender, 2012
Figure 4: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Soft Drinks Value Share (%) by Wealth Groups, 2012
Figure 7: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United States Soft Drinks Market Share (US$ million), by Category, 2012
Figure 23: United States Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Figure 24: United States Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 26: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 27: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 28: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 29: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 30: United States Ready To Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 31: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 32: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Price: $ 3995.00

Related research categories

By sector: Soft drinks, General drinks

By market: United States (in North America)