The UK Soy Products Market: What Consumers Eat and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 184445

Pages: 49

Format: PDF

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Report description

Product Synopsis
This report provides the results for the Soy Products market in UK from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soy Products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. The weak UK economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Soy Products. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks, and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
The Better Off wealth group accounts for the largest share of the Soy Products market in the UK, contributing 40% of the total market share, followed by the Moderate Income wealth group. This suggests strong potential for premium products in the market.

Consumers in Urban locations consume slightly more Soy Drinks than those in Rural locations. Urban consumers account for 86% of the market by value despite accounting for only 71% of the population.

Private label penetration is high in the UK Soy Milk and Soy Drinks markets, accounting for 40% of volume distributed. However, private label penetration is only 24%in Soy Desserts, highlighting a product category in which retailers may attempt to grow their market share.

Key Highlights
Consumption segmentation analysis of the Soy Products market by the amount of time people have to spare reveals that Time Rich people account for a larger value share of the Soy Products market than people who are pressed for time. This highlights the importance of the youngest and oldest consumers, who have plenty of free time as a result of short working days, long holidays or retirement.



Although the UK market is fragmented in terms of the number of retailers operating across the country, the top three retailers account for the majority of the Soy Products market by volume in the UK. This indicates that retailers have medium-to-high bargaining power with product manufacturers. Distribution strategies and supply chain decisions need to be centered around these key insights while the market remains fragmented.

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Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soy Products Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Soy Products Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Soy Products Value Share (%), by Gender, 2012
Table 6: United Kingdom Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Soy Products Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Soy Desserts Consumer Group Share (% market value), 2012
Table 11: United Kingdom Soy Drinks Consumer Group Share (% market value), 2012
Table 12: United Kingdom Soy Milk Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Soy Desserts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Soy Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Soy Milk Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Soy Products Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Soy Products Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Soy Products Market Volume (Kg m), by Category, 2012
Table 36: United Kingdom Soy Products Market Value (US$), by Category, 2012
Table 37: United Kingdom Soy Products Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Soy Products Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Soy Products Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Soy Products Expenditure Per Household (US$), by Category
Table 41: United Kingdom Soy Products Market Volume (Kg), by Category, 2012
Table 42: United Kingdom Soy Products Consumption Per Capita (Kg/ Population), by Category, 2012
Table 43: United Kingdom Soy Products Consumption Per Household (Kg/ Households), by Category, 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Soy Products Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Soy Products Value Share (%), by Gender, 2012
Figure 4: United Kingdom Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Soy Products Market Value (US$), by Category, 2012
Figure 15: United Kingdom Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: United Kingdom Soy Products Expenditure Per Household (US$), by Category

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Related research categories

By market: United Kingdom (in Europe)