The UK On-the-go Shopper Missions 2011(Incorporating Breakfast, Lunch & Snacking)

Addressing the UK on-the-go food and drink market, Evolution presents the most up to date and authoritative study into on-the-go'ers' motivations and behaviours, offering relevant and actionable insight for your business. This report incorporates the three main on-the-go shopper missions, namely; Breakfast, Lunch & Snacking.

The report will help your business to identify key category drivers, barriers to purchase and substitute products in the on-the-go market. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, Quick Service Restaurants, CTNs and sandwich bars.

This report will help you to:

Review the profile of on-the-go shoppers by key metrics including demographics, penetration, frequency and spend.
Assess key barriers to purchase and develop strategies to overcome.
Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary and substitute categories.
Identify the key drivers of purchase for major categories.

This report provides as standard one of the most comprehensive studies into the broader on-the-go market, including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers’ on-the-go strategies.

This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.

Table of contents

Figures and graphs

Key findings and executive summary
Year-on-year changes

The on-the-go shopper missions: definition
Shopper missions
The on-the-go shopper missions
Channels
A framework for behaviour
A framework for behaviour – the shopper context
A framework for behaviour – the mission context

The on-the-go shopper missions: at a glance
The market
Penetration
Penetration
Demographic profiles
Eating pattern
Eating pattern
Frequency
Weekly profile
Spend
Barriers to purchase
Channel share of most recent visit
Sharing and treating
Treating

The breakfast on-the-go shopper mission: Key characteristics
Penetration
Frequency
General attitudes
Choice
Health and wellbeing
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped
Categories shopped by channel
Spend

The breakfast on-the-go shopper mission: mission context
Circumstances

The breakfast on-the-go shopper mission: shopper motivations and behaviours
Drivers of store choice
Drivers of item choice
Purchase and consumption

The lunch on-the-go shopper mission: Key characteristics
Penetration
Frequency
Retailer and format development
General attitudes
Retailer share of most recent visit
Channel share of most recent visit
Channel share through week
Product and packaging innovation
Categories shopped
Categories shopped by channel
Popular item combinations
Sandwich accompaniments
Spend

The lunch on-the-go shopper mission: shopper context
Modality

The lunch on-the-go shopper mission: mission context
Circumstances
Quick lunch at desk
Lunch as a break
Drivers of store choice
Drivers of store choice
Items brought from home

The lunch on-the-go shopper mission: shopper motivations and behaviour
Investment in brand
Drivers of item choice
Purchase and consumption
Other items considered
Barriers to purchase

The lunch on-the-go shopper mission: Cost and calories
Comparing cost and calories
Cost
Calories

The snacking on-the-go shopper mission: key characteristics
Penetration
Frequency
Frequency
General attitudes
Health and wellbeing
Need states
Retailer and format development
Retailer share of most recent visit
Channel share of most recent visit
Product innovation
Categories shopped
Categories shopped by channel
Categories shopped by demographics
Crisps shoppers
Chocolate bar shoppers
Spend

The snacking on-the-go shopper mission: shopper context
Modality

The snacking on-the-go shopper mission: mission context
Circumstances

The snacking on-the-go shopper mission: shopper motivations and behaviours
Investment in brand
Drivers of item choice
Drivers item choice
Purchase and consumption
Other items considered
Barriers to purchase

The snacking on-the-go shopper mission: cost and calories
Comparing cost and calories
Cost
Calories

The evening meal on-the-go shopper mission: key characteristics
Penetration
Frequency
General attitudes
Channel share of most recent visit
Channel share of most recent visit
Spend
Circumstances

The on-the-go shopper mission: retailer propositions
Tesco
Asda
Sainsbury’s
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WHSmiths
Subway
Pret a Manger
Starbucks
Costa coffee
Caffé Nero
McDonalds
Burger King
KFC

Methodology
Framework
Quantitative survey
In street questionnaire

Glossary

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Related research categories

By sector: Consumer (in Trends)

By market: United Kingdom (in Europe)