The UK Breakfast on-the-go Shopper Mission 2011
Report description
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the on-the-go market. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, Quick Service Restaurants, CTNs and sandwich bars.
This report will help you to:
Review the profile of on-the-go shoppers by key metrics including demographics, penetration, frequency and spend.
Assess key barriers to purchase and develop strategies to overcome.
Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary and substitute categories.
Identify the key drivers of purchase for major categories.
This report provides as standard one of the most comprehensive studies into the broader on-the-go market, including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers’ on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.
Table of contents
Figures and graphsKey findings and executive summary
Year-on-year changes
The on-the-go shopper missions: definition
Shopper missions
The on-the-go shopper missions
Channels
A framework for behaviour
A framework for behaviour – the shopper context
A framework for behaviour – the mission context
The breakfast on-the-go shopper missions: at a glance
The market
Penetration
Eating pattern
Breakfast pattern
Weekly profile
Barriers to purchase
Sharing and treating
Treating
The breakfast on-the-go shopper mission: Key characteristics
Penetration
Frequency
General attitudes
Choice
Health and wellbeing
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped
Categories shopped by channel
Spend
The breakfast on-the-go shopper mission: mission context
Circumstances
The breakfast on-the-go shopper mission: shopper motivations and behaviours
Drivers of store choice
Drivers of item choice
Purchase and consumption
The on-the-go shopper mission: retailer propositions
Tesco
Asda
Sainsbury’s
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WHSmiths
Subway
Pret a Manger
Starbucks
Costa coffee
Caffé Nero
McDonalds
Burger King
KFC
Methodology
Framework
Quantitative survey
In street questionnaire
Glossary
The just-drinks office is currently: Open
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 1:10pm (Monday, 20 May 2013)
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