The UK Breakfast on-the-go Shopper Mission 2011
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the on-the-go market. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, Quick Service Restaurants, CTNs and sandwich bars.
This report will help you to:
Review the profile of on-the-go shoppers by key metrics including demographics, penetration, frequency and spend.
Assess key barriers to purchase and develop strategies to overcome.
Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary and substitute categories.
Identify the key drivers of purchase for major categories.
This report provides as standard one of the most comprehensive studies into the broader on-the-go market, including:
Key market drivers and trends.
Retailer, channel and category penetrations.
Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.
Extensive commentary regarding the leading retailers’ on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.
Table of contentsFigures and graphs
Key findings and executive summary
The on-the-go shopper missions: definition
The on-the-go shopper missions
A framework for behaviour
A framework for behaviour – the shopper context
A framework for behaviour – the mission context
The breakfast on-the-go shopper missions: at a glance
Barriers to purchase
Sharing and treating
The breakfast on-the-go shopper mission: Key characteristics
Health and wellbeing
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped by channel
The breakfast on-the-go shopper mission: mission context
The breakfast on-the-go shopper mission: shopper motivations and behaviours
Drivers of store choice
Drivers of item choice
Purchase and consumption
The on-the-go shopper mission: retailer propositions
Marks and Spencer
Wilkinson and WHSmiths
Pret a Manger
In street questionnaire
The just-drinks office is currently: Open
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 1:10pm (Monday, 20 May 2013)