The Top-up Shopper Mission 2010; Hot Drinks Focus
Report description
The report also goes beyond market and shopper analysis to offer additional detailed analytics relating to hot drinks top-up shoppers, and how they compare to the average top-up shopper.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how hot drinks performs in relation to others, drawing key learnings and opportunities for growth.
The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
Understand the size and value of the top-up market in the UK.
Recognise the role and profile of the top-up shopper in the UK food and grocery market.
Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
Find out which methods of shopper marketing are the most effective with top-up shoppers.
Review the key drivers of change, major innovations and trends shaping the top-up market
In addition to extensive coverage of the top-up market and shopper motivations and behaviours, ‘Hot Drinks Focus’ will help your business identify specifically how hot drinks performs in relation to other categories in the top-up market.
Review the profile of hot drinks top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.
Compare and contrast the views of hot drinks top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.
Ascertain the performance of the hot drinks top-up market across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary categories for top-up shoppers who buy hot drinks.
Discover the different circumstances in which shoppers buy hot drinks as part of their top-up shop.
Table of contents
Key findings and summary
An introduction to the top-up shopper mission
What are shopper missions?
What is a top-up mission?
What are the different types of top-up mission?
How do shopper missions influence shopper behaviour?
The top-up market
What is the size of the top-up market in the UK?
How has the top-up market grown over the last five years?
Which retailers are shoppers using for their top-up shops?
What share of top-up shops do the Big 4 supermarkets have?
What categories do shoppers buy on top-up shops?
How do categories shopped vary by retail channel?
Drivers and trends in the top-up market
What are the key macro drivers and trends in the top-up market?
What developments are taking place in top-up grocery shopping around the globe?
What innovations are driving the top-up market in the UK?
The top-up shopper: at a glance
What proportion of UK grocery shoppers do top-up shops?
How does this vary by demographic?
How common are each of the different types of top-up shop?
How does this vary by demographic?
What days of the week do shoppers do top-up shops on?
How often do shoppers do top-up shops?
How much do shoppers spend on top-up shops?
How does spend vary by demographic and day of week?
How does spend vary by retail channel?
How do shoppers approach budgeting on top-up shops?
Do shoppers use written lists on top-up shops?
Top-up shopper behaviour
What is the top-up shopper path to purchase?
Top-up shopper behaviour: store choice
Which retailers are shoppers using for their top-up shops?
Which retail channels are shoppers using for their top-up shops?
What are the drivers of store choice among top-up shoppers?
How important is proximity to home to top-up shoppers?
How important is value to top-up shoppers?
How important is access/parking to top-up shoppers?
How important is range to top-up shoppers?
Do top-up shoppers prefer more, or less, range?
Why is newness and excitement important to top-up shoppers?
What role does non-food play for top-up shoppers?
Top-up shopper behaviour: basket or trolley?
Do top-up shoppers use baskets or trolleys?
How does the choice of basket or trolley influence spend on top-up shops?
What opportunities are there for innovation?
Top-up shopper behaviour: journey
What does the top-up shopper journey look like?
Where are the hot-spots in-store for top-up missions?
How can store layout contribute to the top-up shopper journey?
What modalities do top-up shoppers adopt in-store?
How does modality vary by demographic?
How do time constraints influence the top-up shopper journey?
How do top-up shoppers manage their budget?
How does the shopper approach to managing budget influence their journey?
What is the shopper ‘consumption mind-set’?
How does a consumption mind-set influence the top-up shopper journey?
Top-up shopper behaviour: category interaction
What categories do shoppers buy on top-up shops?
What are ‘pivotal categories’?
How can pivotal categories influence the top-up shopper journey?
Top-up shopper behaviour: product and brand selection
What role does merchandising at the fixture play in top-up shopping?
What opportunities are there for merchandising at the fixture for top-up missions?
What role does price play for top-up shoppers?
What do top-up shoppers think about promotions?
How do top-up shoppers interact with promotions?
What role does brand loyalty play for top-up missions?
What opportunities are there in packaging for top-up missions?
What role do off-shelf displays play in top-up shopping?
The top-up shopper mission: hot drink focus
Key findings and summary
How likely are top-up shoppers to buy hot drinks?
How likely are top-up shoppers to buy hot drinks, by demographic?
How frequently do top-up shoppers who buy hot drinks shop, compared to average?
How much do top-up shoppers who buy hot drinks spend, compared to average?
Which retailers do top-up shoppers who buy hot drinks use, compared to average?
Which retail channels do top-up shoppers who buy hot drinks use, compared to average?
What other categories do top-up shoppers who buy hot drinks also buy, compared to average?
What type of top-up shop do top-up shoppers who buy hot drinks do?
What day of the week do top-up shoppers who buy hot drinks typically shop on?
Do top-up shoppers who buy hot drinks use written lists?
What modalities do top-up shoppers who buy hot drinks adopt in-store?
How do top-up shoppers who buy hot drinks approach budgeting?
What are the drivers of store choice among top-up shoppers who buy hot drinks?
Top-up shopping: retailer analysis
Asda
What is Asda’s top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Asda have?
What share of each shopper demographic does Asda have?
The Co-operative
What is The Co-op’s top-up shopper proposition?
What are its key strengths and weaknesses?
Marks and Spencer
What is M&S’s top-up shopper proposition?
What are its key strengths and weaknesses?
Morrisons
What is Morrison’s top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Morrisons have?
What share of each shopper demographic does Morrisons have?
Sainsbury’s
What is Sainsbury’s top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Sainsbury’s have?
What share of each shopper demographic does Sainsbury’s have?
Tesco
What is Tesco’s top-up shopper proposition?
What are its key strengths and weaknesses?
What share of top-up shoppers does Tesco have?
What share of each shopper demographic does Tesco have?
Methodology
Our quantitative survey
Our accompanied shops
Glossary
Related research categories
By sector: Hot drinks, Consumer (in Trends), General drinks
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 6:35pm (Monday, 20 May 2013)
Need help? Contact the research team
