The Rise of the QR Code - Awareness and Usage

Published: November 2011

Publisher: Evolution Insights

Product ref: 125460

Pages: 34

Format: PDF

Delivery: Immediate download

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Price: $ 632.00

Report description

This report introduces the awareness and usage of QR codes amongst primary food & grocery shoppers in the United Kingdom.

It is a must for those marketers trying to understand the current levels of usage and awareness, and amongst which groups.

It also examines the whole QR debate, including the risks and disadvantages, as well as Smartphone & QR app penetration.

Table of contents

Key findings and summary

Introduction
History and Development
The potential of QR codes
Possible uses of QR codes
Uses in retail
Brand examples
QR code placement
Awareness and Usage (current stats from the US)
Disadvantages/Risks of QR codes
The QR debate

Primary Research
Smartphone ownership
Awareness of QR codes
QR code readers
Usage of QR codes
Placement of QR codes
Creating QR codes

Methodology

Price: $ 632.00