The Rise of the QR Code - Awareness and Usage
It is a must for those marketers trying to understand the current levels of usage and awareness, and amongst which groups.
It also examines the whole QR debate, including the risks and disadvantages, as well as Smartphone & QR app penetration.
Table of contentsKey findings and summary
History and Development
The potential of QR codes
Possible uses of QR codes
Uses in retail
QR code placement
Awareness and Usage (current stats from the US)
Disadvantages/Risks of QR codes
The QR debate
Awareness of QR codes
QR code readers
Usage of QR codes
Placement of QR codes
Creating QR codes
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