The Plastic Packaging Market Outlook in Food and Drinks

The plastic packaging market was worth $142bn, representing 37.4% of the food and drinks packaging market by value in 2009. This market is forecast to grow at a CAGR of 3.9% to reach $172bn by 2014. This report tracks recent innovations and new product developments (NPD) in the global plastic packaging market for food and drinks. It includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. The report contains summaries of novel and innovative products launched in plastic packaging between September 2006 and August 2010.

Scope of this research
• Predict future growth areas in plastic packaging for food and drinks based on this report’s forecasts to 2014 of market value by category.
• Identify key trends that are shaping the plastic packaging market for food and drinks and examine the key market drivers.
• Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of about 45,000 products launched.
• Learn from the NPD and innovations in the plastic packaging markets to replicate their successes effectively in the future growth markets.
• Discover the impact of changing consumer behavior, regulation and technological advancements in the plastic packaging market.

Research and analysis highlights

Plastic was the leading packaging material used in new product launches in 2010, with a growth of 6.4 percentage points over 2007. Most of the innovations in plastic packaging took place in Europe, accounting for a share of 44.2% of new product launches globally in 2010

Technological advancements have helped packaging manufacturers to extend the use of plastic to sensitive food and drinks categories such as alcoholic drinks which could not be catered to earlier, due to low barrier properties of the material.

Stringent standards for recycling as well as reducing contribution to landfill are causing a shift in favor of flexible plastic packaging. Flexible packages such as pouches reduce waste contribution to landfill, and are in most cases completely biodegradable.

Key reasons to purchase this research
• What are the key drivers and resistors to the growth of plastic packaging market in food and drinks?
• What key consumer trends are driving NPD and innovations in plastic packaging in food and drinks?
• What are the key growth opportunities within the plastic packaging market for food and drinks
• What was the market size of the global plastic packaging market by value in 2009 and what will be the market size of the plastic packaging market?
Which geographic regions and countries will achieve significant growth in plastic packaging sales during 2009–14?

Table of contents

Executive summary
Market drivers and resistors
Market dynamics
New product development and key trends

Chapter 1 Introduction
What is this report about?
Methodology
Report structure

Chapter 2 Market drivers and resistors
Summary
Introduction
Advantages of plastic packaging
Versatility
Good thermal and insulation properties
Lightweight
Cost competitive
Disadvantages of plastic packaging
Declining petroleum production
Limitations and complications of recycling plastic
Threat from other materials
Permeable
Leeching of chemicals in plastic
Resistance to degradation
Sustainability
Environmental regulations
Reducing packaging material
Recovery and recycling of packaging material
Technology enabled degradation and composting of plastic
Recycling initiatives by manufacturers
Enabling food safety through strengthened barrier properties

Chapter 3 Market dynamics
Summary
Introduction
Market by value
Plastic packaging and other materials
Market value by region
Competitive landscape – major players
Amcor
Company overview
Recent financial performance
NPD and innovation
Bemis
Company overview
Recent financial performance
NPD and innovation
Rexam
Company overview
Recent financial performance
NPD and innovation
Graham Packaging
Company overview
Recent financial performance
NPD and innovation
Sonoco
Company overview
Recent financial performance
NPD and innovation

Chapter 4 New product development and key trends
Summary
Introduction
Share of plastic and other packaging materials in NPD
Performance of plastic and other packaging materials
NPD in plastic packaging by geography
NPD in plastic packaging by category
Food
Bakery and cereals
Dairy foods
Confectionery
Savory snacks
Ready meals
Drinks
Soft drinks
Alcoholic drinks
Key trends
Convenience
Ethical packaging
Product safety
Differentiation through design enhancement
Improved graphics and branding through shrink sleeve labeling
Enhanced functionality through unusual bottle designs

Chapter 5 Conclusions
Key trends for the future
1 – Cost competitiveness
2 - Emerging markets
3 - Flexible plastic packaging
4 - Shift to bio-plastics
5 - Product safety
6 - Less material and more functionality

Table of figures
Figure 1: Material advantage of plastic over alternatives
Figure 2: Plastic disadvantages and scope for innovation
Figure 3: World crude oil production (‘000 barrels), 1999–2009
Figure 4: Nestlé - Easter eggs - Smarties
Figure 5: PepsiCo – Propel
Figure 6: Kraft Foods - Kenco Eco Refill pouches
Figure 7: Honeywell’s Aegis OXCE Barrier Resin
Figure 8: Sant’ Anna using Ingeo Bio-plastic bottle
Figure 9: Planet Green – oxo-biodegradable bottle
Figure 10: PepsiCo’s Dream Machine initiative kiosk
Figure 11: ShotPak range of premium alcoholic drinks in plastic packaging
Figure 12: Plastic packaging market size used in food and drinks by value ($bn), 2009–14
Figure 13: Share of packaging material by value (%), 2009
Figure 14: Plastic packaging market value by region (%), 2009
Figure 15: Recent financial performance ($m), 2008–10
Figure 16: Amcor ReClose3 flexible plastic packaging
Figure 17: Amcor ZigZag flexible plastic packaging
Figure 18: Recent financial performance ($m), 2007–09
Figure 19: Bemis Encompass Lite 1 CPET trays
Figure 20: Recent financial performance ($m), 2007–09
Figure 21: Steribottle MK3 bottle by Rexam
Figure 22: Recent financial performance ($m), 2007–09
Figure 23: AriZona Iced Tea using Graham Packaging’s Slingshot PET bottle
Figure 24: Campbell Pace Salsa jar by Graham Packaging Company
Figure 25: ACH Food’s private label Bake Rite shortening in Sonoco’s injection molded plastic can
Figure 26: Share of food and drinks launched by packaging material type (%), 2007–10
Figure 27: Share of product launches using glass and other packaging materials (%), 2007–10
Figure 28: Share of plastic packaging in NPD by geography (%), 2007 and 2010
Figure 29: Share of plastic in NPD by category (%), 2007 and 2010
Figure 30: GrandyOats – Classic Granola
Figure 31: Tillamook – Medium Cheddar Cheese
Figure 32: Marks & Spencer - Swiss Chocolate Assortment
Figure 33: Mr. Semechkin - Roasted Sunflower Seeds
Figure 34: Nestlé - Lean Cuisine - Shanghai-Style Shrimp
Figure 35: phd Probiotic Health Daily - Probiotic Enhanced flavored Water Drinks - Berry Balance; Citrus Boost
Figure 36: Red Box - Isotonic Sports Drink
Figure 37: Le Froglet - Shiraz
Figure 38: Black Iguana - Frozen Rita Beverage - Classic Lime
Figure 39: Amcor - 12oz ring neck PET bottle and Campbell Soup – V8 – 100% vegetable juice
Figure 40: Liberty Gold - Squeezable Fruit Snack
Figure 41: InnoWare compostable plastic packaging using Cereplast resin
Figure 42: Dasani - Purified Water in PlantBottle
Figure 43: Unilever – Knorr and Jordans – Organic Muesli
Figure 44: Sidel’s NoBottle and Krones NitroPouch
Figure 45: Kraft Foods – Pure Kraft and Nestlé - Pure Life Eco-shape bottle
Figure 46: Wolf Blass Wines - Green Label wine
Figure 47: Fresh Del Monte plastic wrap for bananas
Figure 48: PepsiCo - SoBe 0-cal Lifewater
Figure 49: Next Generation - Bottled Water - Hot Tropical Dragonfruit
Figure 50: P'tit Monin - Sirop pour Enfants - Bubble Gum; Fraise
Figure 51: Key future trends of plastic in food and drinks packaging industry

Table of tables
Table 1: Types and application of plastic resins
Table 2: Energy, waste and GHG emission by packaging material type used in soft drink containers, (per 100,000 oz of soft drink)
Table 3: Chemicals found in plastics
Table 4: Plastic packaging market size used in food and drinks by value ($bn), 2009–14
Table 5: Share of packaging material by value (%), 2009
Table 6: Amcor snapshot
Table 7: Recent financial performance ($m), 2008–10
Table 8: Bemis snapshot
Table 9: Recent financial performance ($m), 2007–09
Table 10: Rexam snapshot
Table 11: Recent financial performance ($m), 2007–09
Table 12: Graham Packaging snapshot
Table 13: Recent financial performance ($m), 2007–09
Table 14: Sonoco snapshot
Table 15: Share of food and drinks launched by packaging material type (%), 2007–10
Table 16: Share of plastic packaging in NPD by geography (%), 2007–10
Table 17: Share of plastic in NPD by category (%), 2007–10

Tweet

Related research categories

By sector: Packaging, General drinks