The Lunch on-the-go Shopper Mission
With consumers pursuing lifestyles of longer working hours, more frequent snacking and eating at varying times, an increasing number seek food and drink ‘to go’ (for consumption immediately, outside of the home), to suit their way of life
Why this report is important to you:
Understand the store and category penetration for your specific category.
Compare the profile of an average lunch on-the-go shopper to one who purchased your category.
Identify which other products were purchased by those who purchased your category.
Analyse the modality differences between the average lunch on-the-go shopper, and those who bought your category.
Understand the attitudinal differences of the buyers of different categories, including those that considered purchasing your category, but did not buy.
And lots more...
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
Recognise the profile and mindset of the different lunch on-the-go shoppers.
Learn about the underlying occasions, drivers and motivations for the lunch on-the-go mission and how these can influence choice of channel, store or product choice.
Analyse the key category opportunities in lunch on-the-go shopper marketing and identify where your categories fit in, with category specific insights for key lunch on-the-go categories.
Find out how different food and drink retailers perform in the lunch on-the-go food and drink market, and how their propositions cater for the on the go shopper.
Review the key drivers of change, barriers to sale, alternative product considered and major innovations and trends shaping the lunch on-the-go food and drink market.
Table of contentsKey findings and executive summary
The on-the-go shopper missions: definitions
The on-the-go shopper missions
A framework for behaviour
A framework for behaviour – shopper context
A framework for behaviour – mission context
The on-the-go shopper market
The on-the-go shopper mission at a glance
The lunch on-the-go shopper mission
The lunch on-the-go shopper mission: drivers and trends
Category drivers - trading up
Category drivers - investment in brand
Category drivers - leveraging technology
Category drivers - overcoming barriers to purchase
Category drivers - increasing weight of purchase
Category drivers - retailer and format development
Category drivers - improving promotional and display effectiveness
Category drivers - greater choice
The lunch on-the-go shopper mission: key characteristics
Retailer share of most recent visit
Channel share of most recent visit
Categories shopped by channel/ store format
The lunch on-the-go shopper mission: shopper context
The lunch on-the-go shopper mission: mission context
Circumstances and location
Drivers of store choice
The lunch on-the-go shopper mission: motivations and behaviours
Drivers of item choice
Other items considered
Barriers to purchase
The lunch on-the-go shopper mission: retailer propositions
Marks and Spencer
Wilkinson and WH Smith
Petrol filling stations
Motorway service stations
Quantitative research - survey
Qualitative research – focus groups
The just-drinks office is currently: Closed
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 12:38am (Friday, 24 May 2013)