The IWSR Snapshot Trend Report 2010

This report is intended to give international executives insight into the very latest trends in wine and spirits consumption at a global, regional and sometimes local level as well as provide buyers and distributors with an understanding of brand trends and future outlooks - especially from trend hotbeds such as the USA, Germany and the UK.

The Snapshots Report 2010 is intended to give anyone within the drinks industry a good understanding into the current and future key trends around the world.

The analysis is drawn from the essence of The IWSR's unique methodology. Each year, IWSR researchers visit over 115 countries to interview in excess of 1,300 local operators - experts in their own markets and regions.

These interviews are conducted not only to get the numbers right but also, and crucially, to get the story behind the numbers and the insight into what is really going on. All numbers are always open to interpretation - is it a shipment, a depletion, are there stock issues, is there pipeline filling, is there a new brand line propelling growth, how does the sum of the individual sales match official statistics? Since in most countries there are no accurate or reliable figures, the only way to try to answer these questions is to talk to people who really know the local situation.

The same researchers visit the same major markets each year which helps build a relationship with local companies and provides a better understanding of the country as a whole. This enables the researcher to come away with a good knowledge and understanding of the market conditions which underlie the volume figures.

This report covers principally the following regions North America, Latin America, Asia-Pacific, CIS and Europe.

Reasons to buy the IWSR Snapshot Trend Report:

* To find out what the hottest global trends, brands and tastes are
* To see where the greatest opportunities for growth are
* To discover which trends may affect your business in the future
* Discover which trends are global and which are regional

Table of contents

Introduction
Geographical Scope
Feedback
Methodology
How the report was compiled
Structure of the Report

Part 1 – Global Trends
Global Consumption by Product Category: 000’s 9-litre cases

Part 2 – Regional Trends
North America
Latin America
Asia-Pacific
CIS
Europe

Part 3 – Key Market Trends
UK
US
Germany
China
Russia
Scandinavia

Part 4 – Brand Trends
North America
Latin America
Asia-Pacific
CIS
Europe

Part 5 – Category Trends
Still Light Wine
Sparkling Wine
Whisky
Gin/Genever
Vodka
Tequila
Rum
Brandy
Liqueurs
Bitters
RTDs
Speciality Categories
Cachaça
Sambuca
Absinthe
Category Analysis by Country
Americas
Asia-Pacifc
Central and Eastern Europe
Western Europe
Commonwealth of Independent States (CIS) + Duty Free and Middle East

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Related research categories

By sector: Spirits, Trends, Vodka (in Spirits), Whiskies (in Spirits), Wine (in Wine & Champagne), Gin (in Spirits)

By market: Asia, Europe, North America, South America, Global