The IWSR Russia Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

Russia holds promise for wine exporters. Imported wines are growing faster than local product and look set to overtake within the next five years. Finding the right partners and wading through all the red tape to get on the market can be a tough process, but worth the effort if you get it right. The Russian Government also has a tendency to introduce new legislation without proper preparation, causing disruption to the market.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Table of contents

• Analysis of Consumption
• Introduction
• Market Summary
• Overall Consumption of Still Light Wine: 1991 to 2011, (f)2012
• The Still Light Wine Market – Top Line Data
• Executive Summary
• Analysis of consumption wines versus spirits versus small unit drinks
• Analysis of Consumption – Still Light Wine Market by Country of Origin
• The Imported Wine Market: Packaged Imports
• Consumption by country of origin: 2005 - 2011
• Consumption by country of origin: 2005 - 2011 – by volume `000 9-litre Cases
• Consumption by country of origin: 2005 - 2011 % share
• Consumption by country of origin: 2005 – 2011 year-on-year growth
• Commentary on Leading Wine Suppliers
• France
• French exports into Russia in 2011
• Bordeaux exports into Russia in 2011: Average bottle price leaving France
• Moldova
• Spain
• Spanish exports into Russia in 2011
• Rioja exports into Russia in 2011
• Italy
• Germany
• German still light wine exports into Russia in 2011
• Chile
• Chilean bottled exports to Russia 2011
• Ukraine
• Ukrainian bottled exports to Russia 2011
• Argentina
• Argentinian bottled exports to Russia 2011
• Australia
• Conclusions
• The imported wine market: Bulk imports
• The leading suppliers of bulk by country of origin – ‘000s 9-litre cases
• The Local Wine Market
• Still light wine consumption local versus imported
• Federal districts of Russia
• Still light wine production by region 2010
• Sparkling wine production by region 2010
• Analysis of Consumption – Still Light Wine Market By Price Point
• Imported Still light wine market in Russia in 2011 by value/price point at retail shelf price
• Consumption by price point in 2011 at retail shelf price: by volume `000 9-litre cases
• Consumption by price point in 2011 at retail shelf price: % share of each price point by country of origin
• Consumption by price point in 2011 at retail shelf price: % share of each country of origin by price point
• Key brands by price point by country of origin
• Benchmark pricing table – up to RUB 225.00
• Benchmark pricing table – RUB 225.00-RUB 600.00 core market
• Benchmark pricing table – over RUB 600.00 prestige market
• Analysis of Consumption – Still Light Wine Market By Colour
• Consumption by colour: 2006 to 2011
• Consumption by colour: 2006 – 2011 by volume `000 9-litre cases
• Consumption by colour: 2006 – 2011 % share
• Consumption by colour: 2006 – 2011 year on year growth % change
• Consumption by colour: Red
• Consumption by colour: Rosé
• Consumption by colour: White
• Analysis of Consumption – Still Light Wine Market By Format
• Analysis of Consumption – Outlook
• Consumption Outlook – Current Year
• Long-term outlook
• Consumption Outlook – Longer Term
• Still light wine consumption – Actual 2011 to Forecast 2017
• Still light wine consumption – % share of market
• Still light wine consumption – % year on year growth
• Background to Market – Key Factors
• Taxation on wine
• Taxes on wine
• VAT
• Customs clearance fee (CCF)
• Legal aspects
• General requirements
• Specific requirements
• Import license
• Legal aspects affecting exports: Labelling, export documentation
• Requirements for alcoholic drinks labels: In Russian
• Packaging
• Samples
• Wine definitions
• Property rights
• Trademark registration
• Legal aspects affecting communication and promotion
• Price structure and margins
• Price structure on-trade/off-trade
• Route-to-market
• On/off-premise splits
• Large foreign retailers
• Local retailers
• Specialised wine retailers
• Importers’ shops
• Independent shops
• Direct sales
• Restaurants, on-trade overview
• Importers
• Main distributors and key brands
• Consumer Profile
• Wine in the Russian consumer’s mind: criteria for choice
• Seasonality
• Regionality
• Russia at a Glance
• Map of Russia
• Fact File
• Russia Country Profile
• Economic and Demographic data
• Adult population of Russia: 2006-2011
• Living conditions and consumer expenditure
• Distribution of population by per capita income per month (percentage)
• Key facts
• Global Importance of the Russian Still Light Wine Market
• Top 10 Markets Worldwide – 000s 9-litre cases
• Leading Imported Wine Markets – 000s 9-litre cases
• Per Capita Consumption: 2000 to 2010 – litres per adult
• Appendix A: Still Light Wine Brand Sales - 000 9-litre Cases

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Russian Federation (in Asia), Russian Federation (in BRICM)