The IWSR Insight Report 2013

The IWSR Insight Report 2013

Published: July 2013
Publisher: The IWSR
Product ref: 174542
Pages: 209
Format: PDF
Delivery: Immediate download

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The IWSR Insight Report distils the latest trends in the alcoholic drinks markets observed in over 115 countries following the IWSR’s unique interviews with 1,500 local companies. This year’s report is double the size of last year’s release, with more detail and wider coverage than ever before.

The report is intended to supplement the IWSR’s data and explain what is happening in the global market by region, by product category and in key trend-setting countries.

The IWSR Insight Report sheds the light on the trends behind the numbers. It is deliberately light on volume data, and instead focuses on written insights and gives concrete examples and explanations behind the latest trends. The IWSR Insight Report offers unique observations about every important alcoholic drinks category in all corners of the world.

        The IWSR Insight Report highlights include:

      • key global consumer trends
      • the latest hot flavours
      • brand launches and the hottest brand trends
      • where the best opportunities lie
      • what is hot and what is not

        • Overview of Key Sections
        • Introduction: Aim, Scope and Methodology
        • Key Global Trends
        • Regional Insight
        • Category Insight
        • Flavour Insight

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