The IWSR India Wine Market Report
Report description
At first glance, India may look unappealing due to its extremely high levels of Central Government and State-by-State taxation, but it is unwise to underestimate or ignore the Indian opportunity. No other country - even China - can grow so fast when it opens. Indian whisky has rocketed from 45m cases in 2001 to at least 135m cases in 2011.
Wine has not yet followed, but the outlook in 2012 is much more positive than it was in 2008, when the market went into reverse due to the overselling of wines of uncertain quality into clogged distribution channels. The market is now reviving and wine is on the way to becoming a 'cult' product, as more and more Indians travel.
The problems and barriers of reaching these levels are set out in detail in the report: exceedingly high overall taxation; the 28 - very different - State market structures; underdeveloped distribution in both the on- and off-trade; the usually poor infrastructure and storage; Indian cuisine and eating and social habits; the limited number of efficient importers and wine-knowledgeable experts.
The IWSR India Wine Market Report analyses the structure of consumption by country of origin, colour, format and price point; provides detailed information on the structure of the market, costs and taxes; and assesses the opportunities. The report includes brand sales data for 2006-2011 for still light wine and sparkling wine.
Table of contents
IntroductionConsumption of still light wines by local vs. imported: 2000 to 2011
The differences between India and other countries
Consumption of spirits vs. beer vs. wine: 2000 to 2011
Consumption of spirits vs. beer vs. wine: 2006 to 2011 - by volume '000s 9-litre cases
Consumption of wine by type: 2006 to 2011 - by volume '000s 9-litre cases
India - neighbouring countries
Population by city
Comparison with Brazil, China, Russia and India (BRIC)
Consumption of still light wine by local vs. imported: 2000 to 2011
Consumption of still light wine by local vs. imported: 2006 to 2011 - by volume '000s 9-litre cases
Consumption of imported still light wine by top six countries of origin: 2000 to 2011
Consumption of imported still light wine by country of origin: 2006 to 2011 - by volume '000s 9-litre cases
Consumption of imported still light wine by country of origin: 2006 to 2011 % share
Consumption of imported still light wine by country of origin: 2006 to 2011 year-on-year growth
The still light wine market - Facts
Colour and varietal
Sales by region
India - Main wine-consuming States
Price segmentation
Approximate bottle cost structure
The price segmentation by brand
Key still light wine brands: 2006 to 2011 - by volume '000s 9-litre cases
India key factors 2011/2012 - General Background
Distribution
The consumer
Production
India - Main wine-producing States
The future - An assessment
Forecast
The sparkling wine market
Consumption of sparkling wine by local vs. imported: 2000 to 2011
Consumption of sparkling wine by local vs. imported: 2006 to 2011 - by volume '000s 9-litre cases
Consumption of sparkling wine by country of origin: 2006 to 2011 - by volume '000s 9-litre cases
Consumption of sparkling wine by country of origin: 2006 to 2011 % share
Consumption of sparkling wine by country of origin: 2006 to 2011 year-on-year growth
Key sparkling wine brands: 2000 to 2011 - by volume '000s 9-litre cases
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